Marketing Your Law Firm Amidst the Pandemic

Given the current circumstances due to the global pandemic, how will a law firm survive? Our world today has taken a drastic 180-degree turn that none of us were fully prepared for. Law firms are presented with the challenge to retain clients and grow their practice despite the government restrictions set in most countries today. The answer here is to devise a marketing strategy that is apt with today’s health crisis.

Here are some tips to help your law firm power through amidst the coronavirus:

Don’t Abandon Marketing

It could be easy to abandon your marketing in the meantime because of what’s happening, but if you want your law firm to flourish in times like this, you need to trudge on. Now is not the time to cut back on your marketing budget, even if the urge is so strong. Just imagine if every law firm cuts its marketing budget, this will leave a gap in the market for you. At this time, perform an audit of what you’re spending and realign your budget to it.

Go Digital

Law firm marketing is usually in the form of physical interactions and materials, such as events, prints, and seminars. At this point, these things are impossible to do, but that doesn’t mean you can’t market your law firm. Marketing for law firms has moved onto the digital world. Digital marketing is even more valuable today because with more users who are spending time online.

As part of your digital marketing strategy, you can promote your practice through content, Search Engine Optimization (SEO), Pay-Per-Click (PPC), and email marketing. If you don’t know how to do these, you can always seek the help of a digital marketing agency.

Create Search Engine-Friendly Content

Today, people are continually searching for topics about coronavirus and its impact. It involves people who are also looking for information on working from home, sick pay, employment law, etc. Why don’t you use your knowledge about these legal topics to your advantage? It’s a great way to market your law firm amidst the global pandemic, and you get to help people who need valuable information. These days, people are confused and scared, so let them find a sense of reassurance and authority from your practice.

When creating content, make use of keywords and ensure that other SEO elements are optimized appropriately. As mentioned, you can always hire a digital marketing agency to take care of this for you.

Don’t Take Advantage of the Crisis

Unfortunately, there have been some business owners and individuals who are taking advantage of the crisis by jacking up their prices, while some would create new products and services that don’t exist. This route will only put your reputation at stake, and during these trying times, it could even be the end to your practice. When marketing your law firm, stick to providing people with valuable information that is related to your industry.

Conclusion

Marketing in the time of a global pandemic may seem far-fetched. However, your practice needs to survive, and one of the things that are appropriate to do now while you’re stuck at home is to market online. You can reach out to a digital marketing agency to help you out.

We’re a New York-based leading digital marketing agency that specializes in law firms and other industries. Get in touch with us to see how we can help!

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