Is It Time To Grow?
Optimizing your ads is one thing, but scaling up is a whole other matter! Expanding your advertising efforts involves many risks, as changing something that’s already successful can cause your business to lose money instead of helping you generate more profit.
One mistake can cost you everything, which is why it’s crucial to determine the best time to expand your PPC advertising campaign further. If you aren’t sure when you should start working with a PPC agency to begin scaling up, just watch out for the indicators below:
Your click-through rate is higher than average.
Your PPC click-through rate refers to the rate at which your PPC ads are being clicked. The click-through rate matters, especially in PPC advertising, because it significantly impacts your Quality Score, which refers to the rating of the quality and relevance of your PPC ads.
With a higher Quality Score, you can pay much less per click and have better ad positions. Having a high-quality score can help your business save money so that you can spend more on other campaigns or processes. However, to achieve this, you need to have a high click-through rate.
Once your PPC ads have risen to 1.91% or higher, then it means they’re performing well, and perhaps even more than expected. Once you’re sure that your PPC advertising efforts have paid off, it’s time to expand.
You’re spending less but have increased your conversions.
Measuring the return on investment (ROI) is crucial in determining the efficiency or profitability of a business’s campaign. A high ROI is one of the most important KPIs, as it means that you’ve gained more than you’ve invested.
Measuring the return on conversions is much like determining the ROI, except you’re determining the effectiveness of your ads by comparing the rate of conversions to the amount you’re spending.
If you’ve successfully gotten a large portion of your target audience to complete the desired goal at low overall spending, then you may want to consider scaling things up. Once your conversions look good and you think you can keep your spending under control, you can discuss doubling your advertising efforts with a PPC agency.
However, when scaling up your PPC advertising, it’s essential to keep in mind that a new campaign doesn’t always guarantee success. When it comes to maintaining or improving your ROI, there is no room for mistakes!