Our Guide to Enhancing Your Website’s SEO this 2020



SEO Optimization
Google Search
Keyword Research

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Search Engine Optimization (SEO) plays a pivotal role in the success of any business in this highly digitalized world. By optimizing your website, you increase your chances of climbing up the ranks in search engines. The higher your spot on the first page of search results, the better your chances of driving traffic to your business.

With millions of sites across the globe fighting for user attention, it makes sense to rely on SEO to help keep your name afloat the saturated landscape. Whether you’re a start-up looking to break into the scene or a long-time business in search of ways to enhance your online presence, the tips below should freshen your knowledge on SEO hacks for 2019.

Tip #1: Research Your Targeted Keywords

Targeting keywords is the core strategy of SEO as crawlers match it with what your audience commonly uses in search engines. Building quality keywords also require a list of factors to consider, such as basing your list on relevant topics regarding your business.

Another aspect that will influence your list is your audience, so be sure to understand the primary topics and pain points they will be searching for. Short keywords are ideal for gathering a wider range of audience, but if you want to home in on a particular market, targeting longtail keyword phrases can be just as powerful.

With that in mind, the factors above should help you build an effective list of keywords that will increase your visibility in search results.

Tip #2: Ensure Your Website is Responsive to Mobile Phones

Mobile devices are dominating the internet now that 72.6% conduct searches using phones, tablets, and other small-screen gizmos. That’s why optimizing your website for mobile use is critical as search engines favor sites that are responsive to different mediums and channels.

Tip #3: Speed Up Your Page Loading Time

In this fast-paced world, it only takes a few seconds for internet users to judge a site. Taking more than three seconds to load can already harm your ranking in significant ways. Research reveals that 40% of visitors will bounce off to a different site if the landing page lags in any way, while a whopping 80% claim they will never return to slow sites again.

That’s why optimizing your page loading speed and server response time are crucial as it plays a large role in retaining the traffic of your site. Fortunately, you can check if your site is running slow using online tools that test your page’s performance. This will help you determine the culprit and adjust your site back up to speed.

Tip #4: Optimize Your Images

Visuals are an excellent way to grab attention, that’s why images and videos are dominating the scene as both provide a richer, more compelling experience for users. However, media files can be rather large, which can compromise the loading speed of your site.

That’s why you will also need to optimize images by adjusting the file format and size. Similarly, there are online tools that will compress your images without compromising its quality.

In Conclusion

With millions of websites all over the world fighting to reach the number one spot in search engines, it’s no surprise to consider SEO as the pulse that keeps online marketing efforts beating.

Improving your SEO strategy can be a daunting process as it takes time to see results. However, it’s a free tool that any type of business can leverage to generate leads and increase conversions for your site. With that in mind, the tips above should help you navigate today’s search engine-oriented market.

If you are looking for a digital marketing agency in New York to help you enhance your website’s SEO, get in touch with us today to see how we can help.

If you are looking for a pay per click (PPC) advertising agency in New York, get in touch with us today! We’re happy to help.

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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