There’s no denying that Google Ads is the most popular advertising platform in the digital realm. It is an online advertising platform developed by Google, where you can pay to display your short advertisements, service offerings, and product listings within the Google Ads network to web users.

Know, however, that pursuing advertising campaigns in the Google Ads network can be a bit tricky and daunting. It is for this reason that most companies today hire Google Ads manager to carry out their PPC campaigns. You might want to consider hiring a Google Ads manager for your business as well.

That said, here’s what you need to know about Google Ads managers and what they do.

Google Ads manager in a nutshell

A Google Ads manager is basically the one managing your PPC campaign in Google ads. Know that there are a series of steps that a Google Ads manager takes in the advertising campaign to maximize your online advertising ROI. The manager is responsible for major tasks, such as ROI management, client interactions, project goal management, understanding the target market, and the overall management of the PPC campaigns.

Managerial responsibilities

Let’s take a look at the managerial responsibilities of a Google Ads manager. Below are some of these:

• ROI management: The primary purpose of your PPC campaign is to have a high return on investment (ROI). Your hired Google Ads manager will critically track the expenditures and results of your Google ads campaigns.
• Client interactions: Your Google Ads manager represents your company’s PPC management services and constantly interacts with clients. For this reason, Google Ads manager should have excellent communication and negotiation skills to persuade clients to hand up their accounts.
• Project goal management: A Google Ads campaign kicks off with a goal meant to achieve within a timeframe. Your Google Ads manager sets forth the project goal and implements everything to attain it.

Basic responsibilities

Now, let’s get into the primary responsibilities of a Google Ads manager. Here are some of these:

• Research for competitors: The digital realm is a sea of competition. Given the competitive advertising market, your hired manager conducts research to study the competition and see how your PPC campaign can stand out. 
• Research for the location to target: For a successful PPC campaign, you have to reach out to the right market. Your hired manager will perform due diligence to come up with a buyer’s persona and target the right location.
  
• Bid research: In the world of PPC, bidding is the most crucial part. Your Google Ads manager understands the gravity of bidding and does what it takes to get a proper bid, so your money won’t be put to waste.

Final words

At this point, you now have a solid idea as to what a Google Ads manager is and what he or she does. If you aren’t sure on how to proceed with your PPC campaign in the Google Ads network, consider hiring a Google Ads manager, and see how he or she can take your advertising up a notch!

Discover My Business is a New York-based full-service digital marketing company. If you’re looking for a Google Ads manager, get in touch with us to see how we can help.