So, if you are in the legal industry and you want to use the power of PPC ads effectively, here are some tips to keep in mind:
1. Think Like Your Clients
One of the most common mistakes of law firms is that they get so caught up in marketing that their sole focus becomes what their competitors are doing and imitating that. What they forget is what’s really important is connecting with their audience online. There’s nothing wrong with knowing what your competitor is doing, but you need to pay more attention to what matters most, namely your clients.
To launch an effective PPC campaign that will capture your audience’s attention, start with Google’s Analytics tool. The tool will help you learn essential details about the traffic that comes to your site, as well as the traffic you gain from your PPC campaigns. Even if you don’t have access to Google Analytics yet, there are other useful tools that you can use, such as Google Trends or Google’s AdWords Keyword Planner.