In this article, we’ll explore what PPC advertising entails and how it can help generate leads for your home care.
What PPC advertising entails
PPC stands for pay-per-click, which means that you pay only for the clicks that your ads generate. PPC is a paid advertising that is considered as one of the highly effective forms of marketing.
A perfect example of paid advertising is Google Ads. The Google network allows you to create ad copies, bid for keywords, set pricing, and display ads on the search engine results pages (SERPs).
Once your displayed ads are clicked, that’s the time you will have to pay. They drive traffic to your website and provide your business with plenty of opportunities—one of which is lead generation.