How do I avoid click fraud?
The best and easiest way to avoid click fraud is to hire a PPC management expert to handle your Google Ads campaign. This way, you won’t need to worry too much about the nuisances of PPC marketing, allowing you to focus on the more active task of running your law office.
If you want to handle this effort by hand, however, then here are some tips you can follow to avoid click fraud.
In order to catch on any efforts to commit click fraud against your company, you should check your monthly statistics on a regular basis. Through this, you can easily catch on any strange patterns that cause your business to lose a significant amount of revenue.
A regular check into the IP addresses clicking on your website will prove beneficial as well. If you notice particular IP addresses that make numerous clicks but don’t commit to any action, then you can block them from accessing your PPC ads.
In order to avoid ad publishers who use click farms, then make sure that those you partner up with have good reputations. By doing a simple background check on your partners, you can avoid the most immediate sources of click fraud in the online world.