SEO or PPC? Which is Right For Your Business?

SEO or PPC? Tough question. However, it isn’t a new question, as the SEO vs PPC debate has been going on for years. That means that if ever you are confused between the two, you’re not alone. If you’re torn between the two for your digital marketing strategy, the best way to come up with a decision is to weigh the pros and cons.

Search Engine Optimization (SEO)

SEO is known as an organic lead generation strategy that involves web page optimization to boost site rankings on the SERPs. This digital marketing tactic ensures that search engines can understand and crawl your site. 

SEO all helps websites provide helpful and valuable content to crawlers and site visitors. The marketing method ensures the site is in good shape by using clean codes and SEO-friendly content that appeals to online users and search engine crawlers. In addition to that, SEO also cultivates inbound links from other sites that dictate link authority and improve site rankings. 


  • SEO is cost-effective: The labor costs of setting up and managing a PPC campaign are often the same but could be more than SEO. 
  • SEO is long-lasting: a properly optimized site can ensure high rankings for your site; in turn, this will lead to more traffic and leads. 
  • SEO stabilizes search engine positioning: With SEO, you get an optimized site with excellent link authority and content that can hold its search engine position. 


  • SEO is slow: It can take months to optimize a site to start seeing results. With PPC, however, you can get leads almost immediately.
  • SEO is ongoing: Your site will never be fully optimized. The good news is that your site rankings will be better in the future and you will be reaping the rewards of SEO. 
  • SEO is time-consuming: SEO is time-consuming, but you can buy some tools or hire someone to do it for you if your time is better spent elsewhere.

Pay-Per-Click Advertising (PPC) 

PPC lets you leverage search engine traffic by bidding and paying for keywords that are relevant to your brand. 


  • No waiting: Once the campaign starts, you’ll immediately see more traffic. 
  • Scalable & controllable: With PPC, you can set your budget, and from there, you can get a general idea of the number of leads you get in return through that amount. With that, you get to estimate an accurate budget for your digital marketing. 
  • There’s no need to worry about the latest search engine algorithm: When using PPC, you don’t need to worry about the algorithm influencing your position. This is because you will bid on the top spots, which means that your organic site ranking will not matter. 


  • Can get expensive: The thing about PPC is that you need to pay to get good results. Here, the more you pay, the better the results you get. 
  • Time-consuming: What’s time-consuming about PPC is keyword research. Aside from that, you need to measure returns, adjust how much you spend, and play the PPC game. That alone can be it’s a full-time job! 

Which is Which? 

Now that you know the pros and cons of SEO and PPC, which do you choose? This will depend on your industry and budget. For example, if you have the budget and you want immediate results, PPC is the way to go. On the other hand, if you’re not rushing to see results, SEO will do. 

Discover My Business is a digital marketing agency that provides PPC advertising and other services. Contact us today. 

Why Hiring a PPC Expert is Crucial for Your Business

Why Hiring a PPC Expert is Crucial for Your BusinessIn today's digital age, online advertising is crucial for businesses aiming to reach a wider audience and drive more sales. Pay-per-click (PPC) advertising, in particular, has proven to be an effective strategy for...

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New York

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New YorkThere are thousands of ways how you can utilize digital marketing for your business, but one of the biggest and most popular solutions today is Pay Per Click. PPC has been one...

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.