Steps to Making a Checklist for Your PPC Campaigns


JULY, 2022

PPC Advertising
Digital Marketing Tips & Tricks
Digital Marketing Agency
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A checklist for your PPC project is vital to managing your time while creating precise campaign strategies. The following article presents the steps you must take to build an effective PPC checklist.

Create and Review PPC Campaign Goals

The first step in building a checklist for your PPC campaign is to create a list of goals. These goals and objectives should be present as you make your first campaign. Your campaign goals should be attainable, measurable, and specific.

For example, your goal should not be to “increase sales” but instead to “increase page visits by 20 percent with a $1 thousand budget.” The goals should also be time-bound, such as “be achieved within the next 12 months.”

Establish a PPC budget

As you create your PPC campaign goals, you should also determine an initial budget for your campaign. The campaign budget is often a fixed amount of revenue that you want to generate through the campaign. It can also be a set amount of a specific type of customer that you want to attract.

Create a Sales Funnel

Your PPC campaign will direct the flow of the sales process to your business. It starts by raising awareness, then directs the traffic to your website. The next step is to direct traffic to a specific product or service.

To create a PPC sales funnel, you need to answer several questions about the service or product that you want to sell. The answers to these questions will direct the flow of the campaign.

Identify Keywords and Phrases to Target

One of the most essential parts of a PPC campaign is defining the keywords or phrases you want to be associated with your product or service. These keywords and phrases should be used in various ad campaigns to attract the most qualified customers.

You should also associate keywords with the landing pages of your website. This ensures that visitors who come to your site through PPC ads will be directed to the right landing page.

Build an Ad Group With the Right Keywords

An ad group is a collection of keywords, phrases, and landing pages that are related to the same product or a group of products. Create ad groups based on the goals of your campaign.

Review Your Ads

Your ads are the most visible part of your PPC campaign and should be compelling and appealing to your potential customers. The ads should attract visitors to your landing pages and be written with the customer in mind.

Identify New Ad Groups and Keywords

As you collect information on your website visitors, Google, or Bing, you should create new ad groups and keywords. This will help you create campaigns focused on your core customers.

Analyze Your Data

If you want to implement a successful PPC campaign, you need to review and analyze your data regularly. The data will help you to identify problem areas, refine your strategies for your ad groups, and help you to keep track of your campaign budget. If you review your data regularly, you can modify your campaign at any time.


To create a successful PPC campaign, you need to use a PPC checklist to manage your time and strategies. A PPC checklist will help you track your progress and make adjustments when necessary. It will also help you to avoid common mistakes that can have a negative impact on your campaign.

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Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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