Pay-per-click (PPC) advertising is one of the most powerful forms of digital marketing. It’s a tool used to power various campaigns, making it an investment you should never pass upon. Building a PPC strategy, however, is easier said than done. This is especially true when you’re investing in a full-blown campaign, as the advertising scene works in unprecedented ways.

While PPC ensures that you get quick results and reliable ROI, its very nature remains ubiquitous. Such a powerful tool can be difficult to perfect, which is why it’s important to first understand what it offers.

To help you fully grasp what PPC entails, we’ve created this quick and easy guide to follow. Part one of our series will talk about PPC at its basic, as well as who benefits the most from it. Let’s begin:

What is PPC?

Although highly powerful, some businesses across industries still remain skeptical about the practice. It’s therefore vital to first understand what it entails, particularly in the context of your own campaigns. Pay-per-click is essentially an advertising tool used across the digital space, where ads are placed anywhere on the internet. Here, businesses pay for each click that their advertisements receive, which can be anywhere between a few cents to a couple of dollars. 

Marketers often bid for search terms, their ad placements, and even where they appear in the audience’s feed, websites visited, and even videos consumed. Every time an ad is clicked, a visitor will be sent to your website—and this is what you pay for. 

Who can benefit from PPC?

Pay-per-click advertising has many benefits and applications, and it can offer some advantages that other forms of advertising can’t. PPC benefits advertisers by providing them with a platform to deliver their messages to potential clients who are searching for their products and services. It allows advertisers to track and measure the effectiveness of their ads by helping them analyze the quality of traffic from search engine clicks.

Aside from being beneficial to advertisers, PPC also can help the searchers themselves. Paid search advertisements help them see what they’re specifically looking for, and as long as the advertisements are relevant to their search, they often don’t mind that it’s an advertisement. 

Search engines such as Google also benefit from PPC. This method of advertising helps search engines to help both advertisers and searchers, especially because the advertisers give them a source of revenue and searchers are the ones that use their services the most. Because search engines benefit from PPC, they often optimize PPC ads to ensure that they stay relevant to what searchers and potential clients are looking for.

Going Beyond the Digital Space 

From everything gathered so far, we can safely deduce that PPC is indeed a tool worth investing in. PPC can help advertisers and businesses alike, as well as help your intended audiences find the solutions they need—your products or services. It’s also cost-effective in terms of its nature and effectiveness, particularly because you only need to pay for every click. To learn more about PPC, stay tuned for part two of our mini-series!

If you’re looking for a PPC agency you can trust, look no further. Discover My Business offers the best digital marketing services, all tailored to your needs. Reach out to us—book a free consultation today!