In today’s society, it’s no big secret that any business worth their salt needs to have a basic online presence to establish legitimacy and relevancy. While this was formerly not the case, almost all industries are starting to migrate towards the online market, even professional services such as law firms.

For a law office, building up your online presence may not seem like a lucrative or worthwhile option; but with the wide connectivity of the internet, however, it’s slowly becoming one of the forefronts of marketing. Failing to jump on this opportunity could leave your law office losing customers to more aggressive competitors.

One of the best ways to market your law office website online is through the use of pay-per-click (PPC) advertising campaigns, such as Google Ads. Through this, you can shoot your website to the top of results without too much of an effort.

Google Ad Campaigns for Law Offices

Google Ads works much like any other PPC campaign—you make your bids for certain keywords and search terms and it will display your ads. If someone clicks on them, then you get charged for the amount that you’ve bid on it.

As straightforward as that seems, there are multiple ways that your ads can appear through Google Ads. Choosing the right one can evolve your marketing campaign and bring you to the forefront of the search engine results pages.

• Search Network Campaigns

Search Network Campaigns are some of the most basic Google Ad campaigns you can use for your law office. Through this, it allows you to automatically show up at one of the top spots on the search engine results pages. This is best for attracting those with an actual intent to partake of your services, thus making this an effective method for getting an immediate ROI.

• Display Network Campaigns

Display Network Campaigns will have your ad show up on more than a million other websites that are partnered up with Google’s network. The beauty of this is that it can reach even those that aren’t actually searching for related information, but might take an interest if shown your ad. Even better, you can heavily customize the display settings to really hyper-focus on whom exactly you want to target with your ads. It’s nifty and perfect for your law office to spread brand visibility.

• Video Campaigns

Video campaigns are your average run-of-the-mill video ads. Creating these are a great benefit, as these are incredibly eye-catching and attractive for consumers. Furthermore, partnering up with Google gives you access to both Youtube and it’s display network, thus giving you a huge coverage area of the internet.

• App Campaign

An app campaign is one of the campaigns that people will dissuade you from using; after all, what legal office has an app? And that’s exactly why you should develop one—to create a market for it before your competitors start getting whiffs of it. Once you have it up and running, do a Google Ads App campaign to boost its visibility.

Conclusion

Utilizing the wide audience base of Google is your best option if you want to maximize your law office website’s traffic. By utilizing Google Ad campaigns, you can make your brand more visible and accessible all across the internet.

Are you looking for a pay per click advertising agency in New York to help you manage your Google Ads campaign? At Discover My Business, we are the best at Google Ads management, geared towards giving you the digital services you need to break the mold. Get in touch with us!