Make the Content Accessible
A content strategy is a plan for how you will create and manage your website‘s content. This includes things like blog posts, videos, and other resources. It is important to have a content strategy because it will help you make sure that your content is easily accessible to your website’s visitors. A good way to do this is to include a call-to-action (CTA) on your homepage that links to helpful information.
Produce Shareable Content
Your B2B content strategy should focus on creating content that is both SEO-friendly and Something that your website visitors will want to share. You can make it easier for them to share your content by incorporating social sharing icons into your web design. A popular plugin that can help with this is AddThis for WordPress.
As you design your website, consider how users want to share your content on social media. Make sure that the social media buttons are prominent and that the content will look good when it’s shared.
Take Advantage of CTAs
Your B2B website should have a CTA at the bottom of each page to encourage visitors to take action. Use something eye-catching and relevant to what you want them to do.
Some website designs feature a section highlighting recent blog posts to keep visitors engaged with the content and on the website. Others emphasize related guides to capture contact information.
Some designs also include an opt-in field that encourages visitors to sign up for the monthly newsletter. It is vital to have a well-designed blog that provides a great user experience and keeps readers engaged so they will come back.
Consider Lead Nurturing
Prospects that visit your website multiple times before converting are called marketing qualified leads (MQLs). To turn MQLs into sales qualified leads (SQLs), you need to engage in lead nurturing.
Lead nurturing is supporting buyers as they move down the funnel towards a purchase. It’s about providing the correct information to prospects at the right time so they can make an informed decision about whether or not to buy from you.
Lead nurturing aims to turn MQLs into SQLs, and, ultimately, to close more deals. Your website should feature content relevant to every stage of the buyer’s journey. This content should be easily accessible and prominently featured on the homepage. If you have products or services that use technology, it is a good idea to put them on your homepage. This will help new visitors learn about your business.
Your B2B website should be a constantly updated resource rather than a static page. This can be accomplished through content marketing, which provides valuable information to website visitors. Always remember that your web design should support your content marketing strategy to attract more leads and convert them into customers.
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