Web Design Tips to Follow to Improve Bounce Rate

Do you get enough website traffic but still have difficulty turning those visitors into actual customers? The problem is your bounce rate, then. Your bounce rate is the rate at which the visitors to your website leave or “bounce off” before they’re converted.

How do you improve this problem? Your web design is one of the factors that have an impact on your bounce rate, so you should look at your web design and follow these tips from your trusted digital marketing company:

Declutter Your Website

One of the best things you can do to improve your bounce rate is to ensure that your load time is fast. You know how frustrating it can get to have to wait for a web page to load. And if you are like most web users, you’d likely just close the website and look for information elsewhere if the one you’re on isn’t loading as fast as you’d like.

Have a Page for FAQs

Any business website must have a page devoted to frequently asked questions because this can provide a lot of value for web visitors. If you don’t have an FAQ page and visitors can’t find the answers they need, they might get frustrated and leave. Besides the value offered to web visitors, an FAQ page can also help boost your SEO rankings.

Make Sure You Have a Contact Page

Many businesses simply squeeze in their contact information at the website’s top or bottom. Well, that’s not right. Your contact page is very important as this is how your potential customers can reach out to you should they want to know more about your services or products. They’ll likely try a competitor if they can’t figure out how to contact you. So make sure that you have a separate contact page with all the contact information your potential customers might need.

Optimize Your Website for Conversions

Optimizing your website for conversions means doing what you can to make it easier for visitors to get from your landing page to your “thank you” page. Anything that could confuse them as they make their journey there could turn your potential customers off. What you should do is map out the user journey right from the landing page or homepage down to the end of your conversion goal, as this can help improve your bounce rate.

Don’t Forget to Blog Regularly

Not only will blogging help improve your SEO performance, but it can also offer a great deal to your visitors in terms of value. When people find that you are providing them with high-quality and helpful information, they’re more likely to trust your business, stay longer on your website, and ultimately become actual customers.

Post Client Reviews and Testimonials

One of the best ways to gain the trust of potential customers is to show them that those who have already tried your products or services actually love what you offer! Most online shoppers these days check what others say about products and brands before deciding to make a purchase. Make sure you post honest and accurate reviews from existing customers on a separate review page or on your product pages.


As you can see from this post, there are a few tweaks that you can make to your website to improve your bounce rate. By working on the tips shared above, you’ll get visitors to stay longer on your website and have better chances of getting them to make a purchase or get your services! It is highly recommended businesses like yours hire an established digital marketing company that knows precisely what to do to help your website perform better.

Discover My Business is a reliable digital marketing agency that offers web design and other marketing services in the United States. Get in touch with our team today to learn how we can help you!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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