What Is Email Automation (And Reasons Why You Need It)

When we think of automation, the first thing that pops into mind is grinding gears and well-oiled machines ready to expedite and simplify tasks. Automation can be applied to many fields, including marketing. This is where email automation comes in.

Email automation can be beneficial and convenient in helping an up-and-coming company gain a foothold and make a name for itself in the industry. But what is email automation exactly? How can it benefit you? If you have been wondering about this, this blog post will answer this question and more!

What Is Email Automation? (And Reasons Why You Need It)

Automating your emails sounds precisely like what it is. This innovation will automate the emails that are sent in your email correspondence programs. These emails can be sent at a specific time or date and are automated to meet a set of predefined criteria. Automating your business emails can help your email program processes in many ways.

Benefits of Email Automation

Whether you are looking to boost customer satisfaction or create a better user experience, email automation can help you reach these goals. Here are a few of the most common benefits that come with email automation for your workplace.

1 – Workflow Efficiency

Efficiency is one of the top advantages of using automation. Instead of spending countless hours searching for all the appropriate recipients for your email list, email automation tools will help make this process easier.

2 – Improved User Experience

Common types of automated emails may come in the form of payment reminders and deadlines. However, these emails can also be used to enhance the user experience. Good examples of these are incentive programs, discount offers and other messages to help build rapport and promote better traffic and website conversion rates. 

3 – Customer Retention

Automated emails may also be used to save customers that are losing interest in your brand. These emails may be constructed as a one-size-fits-all email designed to track the reasons for the customer’s sudden disinterest in your brand. The feedback will help you change their minds about unsubscribing or at least improve your products and brand as a whole.

Automated Email Ideas

1 – Birthday Emails

Sending automated emails to your existing clients on their birthdays will be an unexpected and pleasant surprise to your customers. It will show that you are invested in customer satisfaction and fosters a positive relationship between you and your client.

2 – Cart Abandonment Emails

These emails are designed to try and make a last-ditch effort to “save” customers who have decided not to take the final step in their purchase with you. 

3 – Loyal Customer Emails

Loyalty emails are lovely tools to say thank you to customers who have patronized your brand and have been doing so in the recent past. 


Email automation will help create an easy email program and will help create a more positive and pleasant experience for your customers. Once you have gotten the hang of using email automation strategies, it will be easy to make this technological innovation work for you!

If you are looking for marketing automation solutions, come to Discover My Business! We are a digital marketing agency that provides PPC, web design, marketing automation, and video production services. Request a consultation today!

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New York

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New YorkThere are thousands of ways how you can utilize digital marketing for your business, but one of the biggest and most popular solutions today is Pay Per Click. PPC has been one...

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.

What is Marketing: A Guide to Growing Your Business

Think of marketing as the lifeblood of any business. It’s what gets your product out there and turns heads. What is marketing? In a nutshell, it’s how companies connect with folks like you and me, make us wise to what they’re selling, and keep us coming back for more.