What To Expect From Your Google Ads Agency

Welcome back to our series on everything you need to know about choosing a Google Ads agency.

In Part 1, we covered the basics of what a Google Ads agency is and what they can do for your business.

In Part 2, we’re going to go into more detail on how to establish an effective working relationship with your google ads agency partner.

Choosing a Google Ads agency is an important decision for your business. But with the right agency, you can expect to see some great results. Here’s what you need to know.

How to Work With a Google Ads Agency

1. Get Clarity on Your Goals

Before you start working with a Google Ads agency, it’s important to get clarity on your goals. What do you want to achieve with your Google Ads campaign?

Your goals will guide the agency in creating your campaign and determining your budget. Without clear goals, it will be difficult for the agency to create a successful campaign.

2. Ask About Their Experience

When you’re considering a Google Ads agency, be sure to ask about their experience. How long have they been running Google Ads campaigns? What kind of campaigns have they run in the past?

The more experience an agency has, the better they’ll be able to meet your needs.

3. Find Out About Their Experience

Every Google Ads agency has their own process for running campaigns. Find out what the agency’s process is and how they work with their clients.

Some agencies will give you a lot of control over your campaign, while others will take a more hands-off approach. It’s important to find an agency that has a process that you’re comfortable with.

4. Get a Proposal

Once you’ve decided to work with an agency, be sure to get a proposal. The proposal should outline the agency’s fees, the scope of work, and the timeline for the campaign.

Be sure to review the proposal carefully before you sign anything.

5. Set a Budget

Before you start your campaign, be sure to set a budget. Your budget will determine how much you’re willing to spend on your Google Ads campaign.

Your agency should be able to help you determine a realistic budget for your campaign.

6. Monitor Your Campaign

Once your campaign is live, it’s important to monitor it closely. Google Ads allows you to see how your ads are performing in real-time.

You can see how many people are clicking on your ad, how much money you’re spending, and what keywords are working well.

If you see that your ad is not performing well, you can make changes to your campaign to improve your results.

7. Analyze Your Results

Once your campaign is over, it’s important to analyze your results. Google Analytics is a great tool for this.

You can see how many people visited your website, how long they stayed, and what pages they viewed.

This information can help you improve your website and your Google Ads campaigns.

Key Google Ad Metrics to Watch For

There are a few key Google Ad metrics that you should watch for:

1. Impressions

An impression is when your ad is shown to someone.

You’ll want to track your impressions to see how often your ad is being shown.

2. Clicks

A click is when someone clicks on your ad.

You’ll want to track your clicks to see how often people are clicking on your ad.

3. Cost per Click (CPC)

Your CPC is the amount of money you’re spending on each click.

You’ll want to track your CPC to see how much you’re spending on your ads.

4. Click-Through Rate (CTR)

Your CTR is the percentage of people who click on your ad.

You’ll want to track your CTR to see how effective your ad is.

5. Conversion Rate

Your conversion rate is the percentage of people who take an action on your website.

This could be signing up for a newsletter, making a purchase, or filling out a form.

You’ll want to track your conversion rate to see how effective your ad is at getting people to take action.


When working with a Google Ads Agency, it is important to be aware of a few key points. First, be sure to ask about the agency’s experience and results with other clients. Secondly, be clear about your expectations and objectives from the outset. Finally, be sure to monitor the campaign closely to ensure that it is meeting your needs. By following these simple tips, you can be sure to get the most out of your Google Ads campaign.

Discover My Business is one of the best PPC companies in the US. We aim to help businesses position themselves in the market to get more people to come and support them. As a PPC agency in Chicago, we provide various services, from web design to marketing automation. Call us today and harness the power of PPC campaigns for your business.

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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