Landing pages are also known as lead generation pages because it is through these that you can showcase content and capture the wanted contact information from potential leads. In this regard, an automated lead form works with your CRM system to populate and update contact records.
- Use context-driven content on your website
Amazon and other e-commerce platforms customize the content and products they recommend to you based on your behavior while on the site. You can do the same with your business website by using the right marketing solutions to create a more customized user experience.
For instance, pay per click advertising companies can help your brand take advantage of personalized ad placements.
- Contact prioritization and segmentation
Segmenting means creating a new list based on predetermined criteria. You can generate segments for new leads or leads that tend to score higher, which you can label “hot leads.” This will allow you to look at your lead performance and see where it needs improvement and for which segments it’s doing well.
- Automating an email workflow
Not only will automated email marketing save you that much more time and effort in sending out emails to your contact lists, but it will also give you the option to personalize what you send out.
It’s an efficient way to keep your contacts engaged as you nurture them through the marketing funnel and a good chance to promote relevant content. For instance, anybody who downloaded an e-book or a primer from you can be sent valuable content related to the content that they downloaded.
- Scheduled shares on social media
Scheduling content that’s designed for different social media platforms is a tiring process when done manually. Marketing automation can help you schedule such updates and posts to promote your content in a snap.