In this industry where marketing costs are high, it’s important to be wary and knowledgeable. A flawless marketing strategy is vital, too, since it can cost you a fortune. But that doesn’t mean it’s not worth all your efforts. When done right, law firms are able to drive serious traffic and amazing profit through Google AdWords.
Before diving deeper into how Google AdWords can rake in profit for law firms, it’s important to understand why law-related keywords are expensive. The main cause of expensive keywords in this industry is fierce competition. With many people bidding for the same keywords, naturally, they will cost higher.
The fact that there’s only a limited number of keywords that can relate to a specialization makes it tougher. You can’t really rely on general keywords as a law firm that focuses on mesothelioma cases. Users won’t type in the word lawyer alone if they need an expert in handling specific cases, such as a mesothelioma lawyer.