When your firm ventures into the digital world, you will need to choose between running a Search Engine Optimization (SEO) strategy or a Search Engine Marketing (SEM) strategy. You can always choose both and get all the benefits, but let’s say, for example, that you’re a personal injury firm that wants fast results and all you want is to bring clients in.
This is when SEM shines. With SEM, you will put more focus on bringing clients in through PPC campaigns. Using this tactic will allow you to target high-traffic and high-intent keywords that you can yield results from the moment you launch them, and they will keep bringing in results as long as you keep the campaigns running.
On the other hand, SEO is a long process that you need to run for an extended time. It aims to bring organic traffic by slowly building your site’s rankings. It’s a viable digital marketing strategy, but personal injury firms that are looking for fast results may need to consider taking the PPC approach first.