Why Your Personal Injury Law Firm Should Invest In PPC Campaigns

Many law firms have taken their practices online to reach a wider audience and to establish their business on the internet. But with so many digital marketing strategies out there today, how do you know which one is right for your personal injury firm?

Among the many options you can take, Pay-Per-Click (PPC) marketing is one that delivers the most significant returns. It’s cost-effective, puts you at the top of search results, zeros in on your target market, and delivers quick results.

When you use PPC to its fullest potential, you can expect to experience the following benefits:

Fast Results

When your firm ventures into the digital world, you will need to choose between running a Search Engine Optimization (SEO) strategy or a Search Engine Marketing (SEM) strategy. You can always choose both and get all the benefits, but let’s say, for example, that you’re a personal injury firm that wants fast results and all you want is to bring clients in.

This is when SEM shines. With SEM, you will put more focus on bringing clients in through PPC campaigns. Using this tactic will allow you to target high-traffic and high-intent keywords that you can yield results from the moment you launch them, and they will keep bringing in results as long as you keep the campaigns running.

On the other hand, SEO is a long process that you need to run for an extended time. It aims to bring organic traffic by slowly building your site’s rankings. It’s a viable digital marketing strategy, but personal injury firms that are looking for fast results may need to consider taking the PPC approach first.

Right Place, Right Time

With PPC campaigns, you will be able to target the people who are actively looking for personal injury services. These are the people who will likely reach out to you and convert into an actual client.

When you use the right keywords to target the right people at the right time, you reach audiences who are mere clicks away from hitting that contact button.

Top Spot In Search Results

The first thing you usually see on search engine results pages is an ad. Sometimes, there are even three or four.

When you run a PPC campaign for your personal injury firm, you get to snag the most coveted spot on search engines, which means that more people will see your business over the rest of your competitors.

So, what are the best types of PPC ads for personal injury firms?


  • Display ad campaigns – Aside from showing ads in the search results, Google will also show your ads in the Google Display Network (GDN) that has over two million websites.


  • Search ad campaigns – These are ads that appear next to Google search results, and you only pay when people click on your website.


  • Remarketing campaigns – These will let you show ads to people who have previously visited your website.


Getting fast results and reaching the right people is essential for personal injury firms. If you’re investing in marketing campaigns, these benefits are enough to convince you that PPC will be worth it.

Reach out to a reliable digital marketing company that can work on your PPC campaigns. Here at Discover My Business, we have a team of professionals in New York who specialize in law firms and can take your practice to the next level. Contact us today!

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