If you’re serious about hiring a digital marketing agency to represent your brand online, here’s what they should know about this topic and why.
The Connection between SEO and Website Development
A decade ago, SEO was simply all about choosing the right keywords and creating content around them. However, as time has passed and the internet has become more widely used, search engines have evolved. Nowadays, SEO is all about creating a user-friendly experience. This means creating websites that can answer users’ questions and provide them with the necessary information. It’s crucial in today’s online business environment that Google penalizes websites for having poor UX and UI even if they have great content!
In other words, search engines are now considering the design of websites when determining which websites to show in search results. This means they now look for well-written websites with visually-appealing designs that make it easy for visitors to search for the content they are looking for.
The main goal of SEO is to improve visibility and organic search results in Google and other global search engines. If your prospective digital marketing agency is aware of that, it’s a good start. But from here on out, this means you as a business owner need to keep up with web design and development for better SEO.
What Does SEO and Web Development Synergy Look Like?
A website’s navigation should be easy to understand and use. The layout should be straightforward, and the menus should be clearly labeled. Visitors should be able to access what they’re looking for quickly and easily through appropriate copies and photographs. If they can’t, they will likely give up and go elsewhere.
What Happens If Neither You nor Your Digital Marketing Agency Pays Attention?
Search engines are designed to respond to the likes and preferences of users. They mimic features human users look for in web pages and rank them accordingly. Thus, the easier, friendlier, and more convenient your online address is to navigate, you’ll rank higher on SERPs, maybe even appearing on the first-page index!
Conversely, search engines generally ignore or reject websites with features that users find annoying, such as pop-ups, flashing ads, and complicated/cluttered/badly-made layouts. Worst of all, they can even take you out of the indexes altogether until you decide to abide by the rules.
Your online content shouldn’t just encompass articles or captions on each web page. It must also include the overall aesthetic and function of your website. Great articles are useless if the site hosting them is cluttered; likewise, a beautiful web page is useless if there’s useless information. Get a digital marketing agency that can achieve both; call Discover My Business right now! We’ll provide PPC, web design, marketing automation, and other relevant services to keep customers returning to your website. Get your complimentary $1,000 Google Ads credits by visiting our website today!