Your Digital Marketing Agency Should Know SEO and Web Design

Many factors affect a brand’s online presence, two of which are web design and SEO.

SEO, or search engine optimization, deals with a website’s ranking on search engines. Web design impacts how well a website ranks on search engine results pages (SERPs). A well-designed website attracts more visitors, encouraging longer site visits, which signals search engines to rank the site higher. Conversely, a poorly designed website can turn visitors away and confuse search engines, leading to lower rankings.

The Connection between SEO and Website Development

A decade ago, SEO focused on keywords and content. Today, it’s about creating a user-friendly experience. Search engines now consider website design when determining rankings, looking for well-written, visually appealing sites that provide necessary information efficiently. Google penalizes sites with poor user experience (UX) and user interface (UI), even if they have great content.

SEO and Web Development Synergy

Navigation should be straightforward, with clearly labeled menus and a simple layout. Visitors should quickly find what they’re looking for through appropriate copies and photographs. If not, they may leave, impacting your rankings.

Importance of Paying Attention to SEO and Web Design

Search engines mimic user preferences, ranking easier, friendlier websites higher. Annoying features like pop-ups and complicated layouts can cause search engines to ignore or reject your site. Your online content must include not only articles but also the overall aesthetic and function of your website.

Conclusion

Great articles are useless on a cluttered site; a beautiful webpage is ineffective with irrelevant information. Hire a digital marketing agency that excels in both areas. Contact Discover My Business for PPC, web design, marketing automation, and more. Visit our website for a complimentary $1,000 Google Ads credit.