Some may see these as individual strategies, only employing one or the other. However, using both and making them work together can make your strategy more effective. Read on to learn more about how to use both.
What are Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC)?
SEO is a strategy that helps improve search engine rank results by using specific keywords. SEO services are used by businesses in their marketing to make sure their pages are more visible and informative. This works as searchers would normally only visit the first pages that appear in a search.
PPC are advertisements placed online in strategic ways to garner clicks. Once clicked, a fee is to be paid by the business or marketer to the platform used. This is often done on social media sites like Facebook and YouTube or on search engines like Google and Yahoo. This then gathers data like age, gender, keywords, and more.
SEO versus PPC
While some people may think that one is better than the other, it depends on what you are searching for. Your objectives will be the basis as to which option is better for your business to reach your market better.
However, what not many people take advantage of is using the two together. By combining both strategies, you are able to use them to their full potential and effectively boost your marketing. So, how should you begin bringing the two together?
SEO’s approach mostly tackles boosting organic traffic to your company’s website. Meanwhile, PPC increases visibility. Hence, the best approach is to make your company visible with PPC and bring interest and traffic through SEO.
PPC Positioning and SEO Awareness
With PPC, you can have ads placed in top positions. Even when search results are ignored, PPC ads are almost everywhere, increasing visibility. SEO can capture attention and organic clicks by targeting certain keywords, making them more relevant to certain searches.
Combining the two increases the potential for visibility and awareness. Having your business as a relevant search, your audience may associate it with other ads they have seen previously. This will get their attention and may lead them to your site.
Website Traffic and Target Market
SEO is known to increase traffic in the long run. However, placement ads are known to cater to your specific target market even more, especially if you need a quick boost. Employing the two together will help you reach a wider audience. It allows relevance randomly through search results, and at the same time, helps show the brand to the specific target market.
Campaigns for SEO take longer to see results as it takes a lot of research. Meanwhile, PPC campaigns can be made and launched within a few days. It is ideal that while the SEO campaign is being made, there is still visibility with PPC advertising.
Maximizing Your Marketing Potential
Using both PPC and SEO can help your company increase its marketing performance and results. Combining both will help greatly benefit your business. You should not settle for one or the other, and you should employ both strategies to achieve your marketing objectives.
If you are still not sure how to use PPC and SEO, we at Discover My Business can help you. Our team of Google Ads specialists can help make you more visible and increase your overall online presence. Contact us to improve your marketing strategies!
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