4 Digital Marketing Elements Your Google Ads Agency Manages

Digital marketing is a rapidly evolving field that has become an integral part of business success. As a result, more and more companies are turning to Google Ads agencies to help them manage their online presence. By leveraging the expertise of a Google Ads agency, businesses can gain a competitive edge and increase their visibility on the web.

Here’s what a good Google Ads agency can do for you:

1. Identifying Search Terms for the Highest Conversions 

A search term is what someone types into a search engine when looking for something specific. The search term is made up of individual words and phrases that are used to form a query. The search inquiries that bring people to your website may not always lead to conversions. 

Your agency needs to determine which of your keywords are providing beneficial traffic and conversions and which are not helping your budget. In addition, they will focus on search terms that provide the highest traffic, leading to increased conversions.

2. Negative Keyword Analysis

Negative keywords are words and phrases you add to your account to prevent your ad from appearing when someone searches for those terms. This is important to ensure that you are only targeting relevant customers and not wasting money on irrelevant searches. They help ensure your budget is only spent on searches that will bring you business.

Adding negative keywords should be done regularly to ensure you get the most out of your ad campaigns. You should add negative keywords at least once per week, and if your account is just starting, you should add negative keywords once daily.

3. Ads and Online Traffic

Knowing the effects of sending paid traffic to your website’s homepage is important. Your Google Ads agency should develop a strategy for directing visitors to a specific landing page. This way, you can ensure you get the most out of your paid search efforts.

When someone clicks your advertisement, they should be taken to a page that speaks directly to their inquiry. People should be directed to a designated landing page that focuses on the topic they are searching for. This way, they won’t get frustrated that they weren’t brought to an exact page that covers their query. 

4. Accurate Conversions

When vendors show conversion data to customers, it’s important to ensure accuracy. For example, if a Google Ads report reflects a certain number of conversions, it might not be indicative of how many bookings were made. Instead, the conversions might include other activities like website visits or even clicks on ads. 

To get an accurate reading of the success of a Google Ads campaign, it’s important to make sure the conversion data being presented is accurate and representative of actual bookings. Understanding what the data associated with these conversions is telling you about your business is important.


Hiring a Google Ads Agency can benefit businesses of all sizes. Agencies optimize campaigns, give access to specialized tools, monitor campaigns, track performance, and make campaign changes as needed. With their assistance, businesses can more effectively reach their target market and increase their return on investment. Ultimately, hiring a Google Ads agency can be a great way to improve the success of a business’s digital marketing campaigns.

Discover My Business is a Google Ads agency that provides pay-per-click, web design, marketing automation, and video production services. Businesses across the U.S. incorporate pay-per-click advertising into their marketing strategy to acquire new clients and build a relationship with current and future clients with consistent success. If you want to know what ads can do for your business growth, we’ve got you covered! Call us at (877) 522-7738 today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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