Implementing Pay-Per-Click the Right Way

Every online business aims to see great results from its marketing efforts. Who wouldn’t, especially if there are money, skills, time, and efforts spent on it? In times like this, when the pandemic is affecting a lot of industries, the need to adopt a more effective marketing strategy is highly critical.

 In the U.S., there has been a significant boom in e-commerce industries. Following the government’s safety protocols, people prefer to stay at home and wait for the products they purchased to be delivered to them.

The online world became a lucrative channel for distributors, sellers, and marketers. With almost all companies selling online becoming aware of this opportunity, marketers continue to find the best way how their products will stand out. One way that can give quick and great results is by using pay-per-click (PPC) advertising. However, this should be done correctly to ensure that your business’s sales will grow.

Here are some ways to implement an effective PPC strategy:

Hire industry experts

Verticalization, or hiring the expertise of gurus in the industry, can enhance the effectiveness of marketing strategies. It is important to note that PPC campaigns vary based on the industry. For example, a PPC campaign for an IT business will be different from a PPC campaign in the healthcare field. They have a different set of keywords and target markets. With the help of an industry expert, a brand can be promoted to the right audience with the right budget and marketing technique.

Perform testing to know which content gives higher conversions

Every business that wants to succeed online needs to have the right tools to engage with their right market. It is crucial that they know the type of content their audience is looking for. With PPC, you can determine the visitors who actually visit your website. 

To have a great-performing PPC campaign, you should create compelling content on your website’s landing pages. Only valuable content will deliver your desired results. Doing A/B testing is also crucial to monitor which content is preferred by your audience. Monitoring and doing A/B testing on your content will help improve conversion rates.

You can tweak the sets of keywords you’ve used or customize the content to make it more tailored for your audience’s needs.

Never miss micro-moment opportunities

When launching ad campaigns, timing is everything. Marketing experts recommend businesses to be accessible to consumers during micro-moments. These define the times when a person needs to go somewhere, learn anew, or purchase services or goods. 

PPC marketers should be aware of how and when a campaign will be launched while targeting the right audience. For instance, if you’re a business offering healthcare products, you can have free vaccination ads as the flu season starts. It’s all about determining micro-moments and taking advantage of those moments to create opportunities for your business.

Understand your target market deeper

PPC marketing helps you to fully understand your target market. You can go deeper in evaluating their interests, demographics, devices, and locations. All these factors are important to develop a more effective keyword selection and choose content for the ads.

In a 2019-2020 PPC report shared by Brainlab’s State, it was mentioned that the leading PPC elements include conversion rate optimization, audience targeting, artificial intelligence, and attribution. This is why today’s innovating trends like voice search, chatbots, and AI are also included in the ad methods to convert visitors effectively.


Pay-per-click advertising can be a bit challenging, especially if you’re not yet well-rounded in it. However, when this is done correctly, you’ll reap the rewards of your campaign. Traffic will increase, conversions will be improved, and more sales will be generated. 

Looking for a reliable pay-per-click advertising agency in New York, NY to assist you with your campaigns? At Discover My Business, we offer PPC, marketing automation, web design, and video production services. Get a free consultation today!

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