#4: Know the Appropriate Budget
Another challenge advertisers face when creating their Pay Per Click ad is wasted budget. It will always be challenging to determine how much you would need to spend on a campaign; spending too much or too little cannot always guarantee success!
Start small and watch out for the opportunities that will encourage additional spending. If you see that the numbers are growing towards the KPIs and your goals, then you will know the right time to spend more!
#5: Always Set the Right Landing Pages
If you do not want your efforts to get wasted, make sure that everything about the campaign was well-thought-out—from the research to targeting, and up until the final landing page that will define what the clickers need to do next.
When users click your ad, and your chosen landing page does not let you achieve your purpose, it becomes a missed opportunity. Always focus on your end goal and set the process to lead towards it!