If you’re a law firm, it gets even trickier. The market is beset with competitors who won’t blink an eye springing big bucks just to get leads, making it all the more difficult to clinch new clients. Fortunately, even with steep competition, you can still have a successful PPC campaign if you implement the best practices.
Law firms that try their hand at PPC tend to approach it the wrong way, resulting in them not getting their money’s worth. Don’t make the same mistakes as them. Listed below are some of the most costly mistakes law firms make when running PPC campaigns:
Using too many keywords
Using multiple keywords in an ad group may seem like a great idea in theory, but it will not be as effective when put into practice. Doing so will only lower, and in some cases, even destroy your ad relevancy completely. It would be best if you use a smaller number of keywords per campaign and ensure that all of them are integral to your law firm’s messaging.