Strategies to Target Exact Match Keywords

If you’re running a pay-per-click (PPC) campaign, then you know how important it is to target the right keywords. But what if you want to take things a step further and target exact match keywords?

What are Exact Match Keywords?

Exact match keywords are, quite simply, the specific keywords that you want your ad to show up for. For example, if you’re selling running shoes, then you might want to target the keyword “running shoes.”

Why Target Exact Match Keywords?

There are a few reasons why you might want to target exact match keywords:

1. Increased Control

When you target exact match keywords, you have a lot more control over your campaign. You can be very specific about which keywords you want to target, and you can be sure that your ad will only show up for those keywords.

2. Better Quality Score

Quality Score is a metric that Google uses to determine how relevant and useful your ad is. The higher your Quality Score, the less you’ll have to pay per click.

One of the factors that goes into Quality Score is keyword relevance, so if you’re targeting exact match keywords, you’re more likely to have a high Quality Score.

3. Higher Click-Through Rate

If your ad is relevant to the keyword that someone is searching for, they’re more likely to click on it. When you target exact match keywords, you can be sure that your ad is relevant to the person who is searching for that keyword.

How to Target Exact Match Keywords

Now that you know the benefits of targeting exact match keywords, let’s talk about how you can start using them in your PPC campaigns.

1. Identify Your Target Keywords

The first step is to identify the target keywords that you want to use in your PPC campaigns. There are a few different ways to do this.

One way is to use a keyword research tool like Google AdWords Keyword Planner or Wordstream’s Free Keyword Tool.

Another way is to look at your website’s organic search traffic. You can use Google Analytics to see which keywords people are using to find your website.

2. Create a New Campaign

Once you’ve identified your target keywords, you’ll need to create a new campaign in Google AdWords.

When you’re creating your campaign, you’ll need to select the “Exact” match type for your keywords. This will ensure that your ad is only shown when someone searches for your exact keyword.

3. Set Your Budget

The next step is to set your budget for your campaign. You’ll need to decide how much you’re willing to spend per day on your campaign.

4. Write Your Ad

Once you’ve set your budget, you’ll need to write your ad. When you’re writing your ad, you’ll want to make sure that you include your target keyword in the headline and in the body of your ad.

5. Monitor Your Campaign

Once you’ve launched your campaign, you’ll need to monitor it to see how it’s performing. You’ll want to keep an eye on your click-through rate and your conversion rate.

If you’re not happy with the results of your campaign, you can always adjust your budget or your ad copy.


If you’re looking to target exact match keywords in your PPC campaigns, there are a few things you can do to increase your chances of success. First, make sure you’re using the correct keyword match type. Second, use negative keywords to exclude irrelevant searches. And finally, use keyword research tools to find the right keywords to target.

If you need the help of a digital marketing company, turn to Discover My Business. We are a digital marketing agency that provides PPC, web design, marketing automation, and video production services. Call now!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

Please subscribe to our Youtube Channel. It will mean a LOT!