With a website, your business would look legitimate. It establishes credibility and builds trust with the customers. In one click, your visitors would have the information they need. It is like a one-stop shop for everything that can make their decision-making easier.
However, building a website, particularly a business site, is not as simple as it seems. To give you an idea, here are the primary steps in starting a business website. Whether you are working with a professional web designer or by yourself, you must be familiar with how the process works.
Step 1: Identify Your Website Goal.
Are you designing a website to inform your audience about what you sell, or are you planning to sell the product or service itself on the site? You must be clear with what you want to achieve with your website from the start. Find out what your goal is and use it as your guide throughout the entire process of website development.
You can refer to your competitors’ sites to see what works for them and what else you can improve.
Step 2: Determine Your Design Purpose.
The design goal is different from your website objective. In the design goal, you and your designer try to specify what kind of visual appeal you want your website to exude. The answer to this step depends on many factors, such as your brand guidelines, your business goals, what you want your audience to experience, and your website goals.
By identifying your design purpose ahead, you would know the elements you should and should not keep. It would also help you avoid unnecessary details.
Step 3: Do Your Research.
Knowing your audience is always the key to success. Keep in mind that you are catering to a particular group of people and building the site specifically for them. Make sure that you know them and their preferences before proceeding with the project.
Step 4: Start Your Wireframe.
The wireframes are like the skeleton of how your website will turn out. It includes how each web page layout would be and how the content’s arrangement would look. It also showcases the navigational system and displays how each page works together. This step would help you understand the logical flow happening on your site.
Step 5: Create a Prototype.
The prototype helps the client see how the final website would look like before it gets officially launched. It is where revisions are made. This step helps ensure that everything is going in the right direction.
Step 6: Start Your Content Creation.
Once everything is coming together, it is time to fill it with content. Words are crucial in creating an impression and building relationships with the site visitors. Give them a reason to stay and explore the site or a reason to try the service or product. Make sure each page is optimized for SEO to give your website a boost.
Step 7: Bring Your Site to Life.
Once you are happy with everything, it is time to launch your website and witness how people respond to it. From here, carefully observe and see how else you can improve your site along the way.
Website creation is not as simple as choosing a theme, placing it over existing content, and then magically coming up with an output that your audience would love. It involves a lot of processes, including research, discussion, designing, revision, and more. All of these contribute to the betterment of your business website.
Working with experienced website designers can ensure that your product would be guided and designed according to what works in the market. They know the limitations to avoid and the SEO practices that you should implement.
Discover My Business is a full-service digital marketing agency that offers website design services. We can help provide you with web design solutions to capture the attention of your visitors and ensure their experience is smooth and hassle-free. Contact us today so we can help you start and grow your business!