Google Ads employs over a hundred complex algorithms to detect bad traffic in real-time. Their global team of data scientists, engineers, and researchers work round the clock to keep advertisers from paying for invalid clicks and other invalid activities, and publishers from profiting from them.

When Google Ads discovers a problem, it suspends or disables invalid accounts, and may withhold payments from the publishers. 

But wait, don’t panic! 

If your account has been suspended due to invalid clicks and had some credit left you can always claim a refund for invalid clicks on Google Ads. 

Understanding invalid clicks on Google Ads

Clicks on advertisements that Google considers fraudulent, such as those made unintentionally or as a result of malicious malware, qualify as invalid clicks. Google filters these invalid clicks out of your account reports and payments automatically so you are not charged for them.

But if it is discovered that invalid clicks escaped from Google Ads automated system, you will be eligible for a credit for those clicks.

Now if Google Ads notices that any publisher’s account is creating an excessive amount of invalid traffic, their account will be suspended until they correct the issue.

Suspension due to invalid clicks 

Google Ads analyses all clicks and impressions to see if they fit a pattern of use that could artificially inflate an advertiser’s expenses or a publisher’s earnings, in addition to monitoring for policy breaches. If your account is found to have invalid traffic, it will be suspended.

In case of account suspension, one might want to get their credit refunded. Here is how you can do that-

Claiming a refund for invalid clicks 

To submit a claim for incorrect clicks and request a refund from Google one has to fill the Google Ads Click Quality Form. 

While filling the form bear in mind that you write such that it convinces Google that you paid for fraudulent clicks, and therefore fill the form in a detailed and persuasive manner. 

Here are the steps for claiming a refund for invalid clicks: 

1. Fill the Google Ads Click Quality Form. 
2. Give information about your Google Ads account as well as evidence of invalid traffic in the form.  
3. Attach the files and screenshots asked in the form and explain your concern in a detailed manner. 
4. After you’ve completed the form, click Submit.

Upon submission of the form, your refund process of the claim filed will start. 

On approval of the claim, you will receive the confirmation mail by Google and the refunding process can take up to six weeks. 

To check the credit balance to be refunded go to your Google Ads account > Tools & Settings > Billing > Transactions > Adjustments. 

Get Help from the Google Ads Community

In case you are facing some issue in claiming a refund for invalid clicks on Google Ads or have some other invalid click policy-related questions you can always Contact Google Help Community for further help. 

Note: Hope you found the information useful on why Google ads suspended. For more such enlightening bits, keep following our blog. Thanks for reading!

In case you want further help our Google Partner Team can help you restore your Google Ads account and If you have any further questions regards to suspension due to Suspicious Payment Activity, you can contact our Google ads suspended team.