Most businesses that set up their own PPC campaign often don’t optimize it for the max potential of exposure and clicks because they don’t plan ahead. Despite how straightforward PPC ads may be, a proper strategy should still be implemented.
Consult and hire a digital marketing agency to help you with PPC. Work through the following steps to set up your campaign:
Have a Goal
Companies always set up a particular goal that they want to achieve with their business in order to have a meaning that they’re working towards. It’s the same principle with PPCs, where you should know what your objectives are for setting up the campaign.
When it comes to PPC, the three main things that one can achieve are better brand awareness, increased conversion rate, and improved lead generation. Figure out which of the three objectives will be prioritized to tailor your PPC campaign set-up in reaching that goal.
Use the Right Keywords
Keywords will be very central to the success of your PPC campaign, so it’s important to have the right ones for your ads. Undergoing some keyword research will give you valuable insights on what phrases you should use to keep your ads up the search engine.
Incorporate the right keywords by matching what people are searching for. It would be ideal to get an exact keyword match so that your PPC ad will be very visible and relevant for potential customers, generating clicks and conversions.
Tag the Negative Keywords
Subsequently, while setting up your PPC campaign, it’s important to understand which words and phrases you should tag as negative. Negative keywords can often lead to irrelevant keyword matches, which would be inefficient for just about any goal.
Another thing to practice alongside tagging negative keywords is to avoid or eliminate keyword stuffing from your PPC ads. Using unnecessary or irrelevant keywords can usually lead to worse campaign results.
Pander to Your Locals
PPC ads are known for being very effective tools to target your audience. Geotargeting, or targeting leads and customers through location, works quite well. After all, most locals include the name of their place or utilize Google Maps when searching for a business or product.
Specify your own location in the ad to pander to the locals there who are within your service area or reach. Keep in mind that geotargeting can also affect people who are interested in that location, even if they don’t actually live in that place.
Utilize Google extensions
Google AdWords is a PPC advertising platform, and they have a variety of AdWords extensions that can help optimize your campaign set-up even more. In regards to the earlier point on geotargeting, there is an AdWords location extension that can help.
There are also call extensions to showcase the contact information right on the PPC ad. Interested customers will be able to view your phone number to call and inquire straight away without having to click on the site.
Following these digital marketing strategies will help you set your PPC campaign right and ready for success. Be sure to continue your efforts from the beginning by having the PPC campaign managed properly.
Looking for a PPC company to help you with your advertising endeavors? Discover My Business is a digital marketing agency in the USA that provides PPC, web design, marketing automation, and video production services. Get in touch with us today!
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