The Value of PPC Keywords in Boosting Your Brand Online

The new normal for organizations requires social media marketing, lead generation, content marketing, online reviews, and impeccable PPC advertising to kickstart your digital marketing strategies.


Some organizations spend relatively little on PPC advertising, while others spend tens of thousands of dollars every month. This decision depends on your marketing goals and budget.  Small businesses may use PPC to improve brand recognition while organic Search Engine Optimization (SEO) grows.

Let’s take a closer look at different PPC keyword match types and how they can boost your brand online:

Importance of PPC Keyword Match Type

When developing your keyword selection, it is critical to pick the most appropriate keyword match type. Experienced PPC marketers utilize the numerous applications of different match types by aligning them to a campaign. A strong keyword strategy can assist you in focusing your ad spend and achieving a higher return on your investment.

The different PPC match types can include any or all of the following, listed in order of effectivity and impact:

1. Long-Tail Keywords

Long-tail keywords include more than three to four words or more. For example, instead of just bidding for “ads management,” you can bid for “best google ads management company.” You can even add a location, like “best google ads management company in the US” or “best US google ads management company.” Because they are more precise, they have a lesser volume yet are often bring the most conversions.

Since there is less competition for long-tail keywords, placing PPC ads with them is cheaper. The market that long-tail keywords also have a stronger buying intent, typically at the last stages of the funnel before conversion or sales. The more precise your long-tail keywords are, the better.

2. Location Keywords

It is wiser to focus on local SEO, especially if that’s your market demographic. So it’s also wise to include location keywords in your PPC ad campaigns.

These are often used for home or mobile services, but they are also ideal for any company with a physical shop or provides services to client residences in a specific place. The user may search for nearby services by entering a location or using their present location, such as “best flower shop in Brooklyn” or “social media marketing company near me.”

3. Transactional Keywords

Keywords are phrases and keywords with a purchasing intent–that is, consumers search for these keywords to locate the services or goods they wish to use or buy. An example would be “buy customized holiday gifts,” “cheap plumbing services,” or “hire AdWords consultant.”

4. Branded Keywords


Users already doing high-intent searchers know which website they want to visit and most likely have a particular objective in mind. People who search for keywords that contain a business name are searching for items or services related to that brand, such as “factory price original Adidas shoes” or “second-hand Ford trucks.”

5. Informational Keywords

These are keywords used when people are looking for precise information on a specific topic. This may give a chance to obtain awareness at a very early stage of someone’s journey to buy, such as “how to travel in Europe during the pandemic” or “guide to consolidating personal loans.”

6. Generic Keywords

General terms are search phrases that individuals use when they are not looking for anything particular. These are popular, broad search phrases that get a lot of traffic. However, choosing generic keywords in your PPC campaign will also cost you more since there is high competition in bidding for them.


For SEO to succeed, adjusting meta tags for subtle and attentive digital marketing is critical. Using meta tags, brand awareness, and titles successfully increases click-throughs and improves site performance. So if you haven’t done it yet, you better include and optimize meta tags in your SEO strategy right now.

At Discover My Business, we are a pay-per-click advertising agency also providing full-service digital marketing services to help companies and local businesses thrive in today’s market. We provide advertising, sales, and marketing solutions to boost your online presence and bring your company success. Get a free consultation today!

Note: Hope you found the information useful on why Google ads suspended. For more such enlightening bits, keep following our blog. Thanks for reading!

In case you want further help our Google Partner Team can help you restore your Google Ads account and If you have any further questions regards to suspension due to Suspicious Payment Activity, you can contact our Google ads suspended team.

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.

What is Marketing: A Guide to Growing Your Business

Think of marketing as the lifeblood of any business. It’s what gets your product out there and turns heads. What is marketing? In a nutshell, it’s how companies connect with folks like you and me, make us wise to what they’re selling, and keep us coming back for more.

Maximize Growth: Key Benefits of Hiring a Marketing Agency

Think you’ve got your marketing covered with just a few posts and ads here and there? Think again. The Benefits of Hiring a Marketing Agency can transform the way you reach out to potential customers, but many business owners hesitate, unsure if it’s the right move. Let me lay it out for you.