Pay Per Click (PPC) Advertising
At DiscoverMyBusiness, we specialize in creating, managing, and optimizing PPC campaigns that deliver measurable results and maximize your return on investment (ROI).
Pay Per Click Advertising
OUR CERTIFICATIONS
Optimize Your Company’s Performance with Strategic PPC Advertising
Despite the plethora of advertising tools and digital marketing channels available, many businesses struggle to reach their target audience. As a result, they find themselves in a constant uphill battle, making minimal progress with their internet marketing efforts.
Effective strategies are essential for businesses to stand out in the crowded digital marketplace. With the right approach, it’s possible to overcome these challenges and achieve visibility, engagement, and conversion goals.
From small businesses and franchises to eCommerce ventures and entrepreneurs, nearly everyone is establishing an online presence and exploring advertising avenues to maximize conversion opportunities. However, these increased marketing opportunities bring their own set of challenges.
Major Challenges Digital Marketing Companies Facing:
- Increased Competition: As more businesses establish an online presence, competition for visibility and customer attention intensifies.
- Surge in Ad Blockers: Many users employ ad blockers, making it difficult for companies to reach their audience through traditional digital ads.
- Strict Industry Regulations: Regulatory changes can limit advertising strategies and require companies to adapt quickly.
- Changing Customer Demands: Customer preferences and behaviors are constantly evolving, making it challenging to maintain effective marketing strategies.
- High Digital Ad Spending: The cost of digital advertising is rising, requiring businesses to allocate significant budgets to maintain visibility.
- Varying Market Standards: Different markets have different standards and expectations, complicating global marketing efforts.
- Elusive Consumers: Consumers are becoming more selective and harder to engage, necessitating more targeted and personalized marketing approaches.
- Challenges in Social Media Marketing: Social media platforms, once a free avenue for reaching millions, now impose stricter ad regulations. These changes require advertisers to invest more to reach their ideal customers. Not all marketers have the resources to sustain large-scale social media campaigns effectively.
- Web Development and SEO: While essential for higher brand exposure, SEO and web development demand time, effort, and significant capital investment before yielding results.
Pay Per Click (PPC) Advertising Solutions
If you seek an immediate boost to your campaigns and a fast return on investment (ROI), PPC advertising is a profitable choice. By leveraging targeted PPC services, you can maintain full control of your paid search marketing efforts and achieve positive business outcomes.
Leverage PPC Advertising and Capitalize on Search Results
DiscoverMyBusiness is a trusted leader in pay-per-click (PPC) internet marketing. Our PPC advertising company partners with various industry players and marketing professionals to boost leads, enhance brand awareness, and achieve their goals. Over the years, our PPC marketing firm has mastered the intricacies of PPC, understanding how it works effectively for different stakeholders and what it takes to ensure online success. If you’re still uncertain whether PPC is the right advertising model for your company, our PPC management firm is here to assist you.
What Are the Different Types of PPC Ads?
Understanding the various types of PPC ads is crucial for building your online presence and effectively promoting your services to the right audience. At DiscoverMyBusiness, we work closely with your team to determine the most suitable PPC ads to fill your sales funnel and achieve your marketing goals.
Different types of pay-per-click ads:
Search Ads
Search advertising is the most common form of paid search marketing. These ads appear to prospects who are already searching for your industry or brand offerings online. Search ads are ideal for short sales cycles or one-time promotional campaigns. Our pay-per-click advertising firm recommends search advertising for businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising effectively reaches over 90 percent of online users. These ads appear on Google’s partner websites, targeting individuals who have visited industry-related sites. Display ads use a combination of photos and text to capture users’ attention and prompt them to take action. Our PPC advertising agency recommends display advertising for companies with longer sales cycles and those targeting niche or luxury customers.
Social Ads
Social media paid advertising is the fastest-growing segment of pay-per-click advertising services. These ads appear on platforms like Facebook, LinkedIn, and Twitter, targeting prospects based on their hobbies, networks, and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customer bases. Leverage these powerful social advertising options and drive targeted traffic to your business.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, allowing potential customers to view products and prices directly on the search engine results pages (SERPs) before clicking on any website. Our PPC agency recommends Google Shopping for eCommerce businesses with a large inventory, aiming to reach customers with a clear intent to buy. This ad format is particularly effective for showcasing product images and details, driving higher click-through rates and conversions.
In-stream Ads
In-stream ads, also known as YouTube ads, are pay-per-click ads that appear in YouTube search results, YouTube videos, and on video partners within the Display Network. These ads provide a unique and memorable way to present your brand to a wide audience. Recently, Facebook has also introduced in-stream ads, allowing companies to place advertisements during the best slots and natural breaks in video content. In-stream ads are ideal for engaging viewers with compelling video content and driving brand awareness.
Remarketing Ads
Remarketing is an effective strategy to re-engage high-converting customers and boost your sales. Remarketing ads target individuals who have previously visited your website, reminding them to return and complete their purchase. Compared to search advertising, remarketing is relatively cost-effective due to lower competition and highly targeted customer segments. Our PPC marketing firm employs smart PPC ad formats and extensions to maximize the impact of your remarketing campaigns, delivering significant results.
Amazon PPC Ads
Amazon PPC Ads are increasingly popular in the online advertising landscape, allowing sellers to generate brand awareness, boost sales, and drive more store visits. Amazon PPC ads place sponsored products in key locations on the platform. At DiscoverMyBusiness, we leverage our technical expertise and in-depth knowledge to organize and optimize your Amazon PPC campaigns, ultimately increasing your profit margins and overall success on the platform.
Performance Max
Performance Max campaigns utilize advanced machine learning algorithms to optimize your ads in real-time. This technology scans and analyzes vast amounts of data to understand user behavior, preferences, and intent, allowing it to place your ads where they are most likely to convert. Whether it’s on Google Search, YouTube, Display Network, Discover, Gmail, or Maps, Performance Max ensures your ads are shown to potential customers who are ready to engage with your brand.
Local Services Ads (LSA)
Local Services Ads operate on a pay-per-lead model, meaning you only pay for leads that convert. This advertising method is particularly suitable for service-oriented businesses such as HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm partners with local service providers to enhance their visibility among target demographics, driving more qualified leads and increasing business growth.
Why PPC Marketing will Works for Your Business
Pay-per-click (PPC) advertising is a highly effective digital marketing strategy designed to increase your conversions and maximize your return on investment (ROI). By leveraging data-driven PPC management services, you can create valuable opportunities to connect your brand with customers and enhance your profitability.
Key Benefits of Investing in PPC Advertising Services:
Immediate Results
- Quick Visibility: PPC ads appear at the top of search engine results pages (SERPs) almost instantly, providing immediate exposure to potential customers.
- Fast Lead Generation: Unlike organic marketing efforts, which can take months to yield results, PPC campaigns can start generating leads and sales from day one.
Targeted Advertising
- Precise Audience Targeting: PPC allows you to target your ads based on specific demographics, locations, interests, and behaviors, ensuring your ads reach the right audience.
- Keyword Targeting: By selecting high-performing keywords relevant to your business, you can attract users who are actively searching for products or services you offer.
Budget Control
- Flexible Spending: PPC campaigns offer complete control over your budget, allowing you to set daily or monthly limits and adjust spending based on performance.
- Cost Efficiency: You only pay when someone clicks on your ad, making PPC a cost-effective way to drive traffic and conversions
Measurable ROI
- Trackable Metrics: PPC platforms provide detailed analytics on impressions, clicks, conversions, and costs, enabling you to measure the success of your campaigns accurately.
- Data-Driven Insights: Use the data from PPC campaigns to gain insights into user behavior, optimize your ads, and make informed marketing decisions.
Brand Recognition
- Enhanced Visibility: Regularly appearing at the top of SERPs helps build brand recognition and credibility, making your business more familiar to potential customers.
- Competitive Advantage: Outrank your competitors in search results, ensuring your brand is the first thing users see when searching for related products or services.
Scalability
- Adaptable Campaigns: Easily scale your PPC campaigns up or down based on business needs and performance, allowing for flexible and responsive marketing strategies.
- Support for Growth: As your business grows, PPC can be scaled to target new markets, launch new products, and reach broader audiences.
PPC Agency Committed to Delivering Positive ROI
We Optimize Your Paid Accounts to Maximize Efficiency and Minimize Costs
Since 2018, DiscoverMyBusiness has been offering full-service pay-per-click (PPC) solutions that enhance market performance for numerous businesses. Our PPC management company leverages data and analytics to scale up your campaigns and achieve your marketing goals. Discover how our PPC agency has transformed digital marketing for leading industry players:
Pay Per Click Advertising Services
Setup Your Company Ads That Generate Best Returns on Ad Spend
Search Engine Marketing (SEM)
Partnering with DiscoverMyBusiness for Search Engine Marketing (SEM) ensures your campaigns are expertly managed to drive targeted traffic and increase conversions. Our team uses proven strategies, from keyword research to ad optimization, to maximize your ROI and boost your online visibility.
Google Ads Management Services
Partnering with us for Google Ads Management Services means your campaigns are managed by experts dedicated to driving targeted traffic and maximizing your ROI. We tailor each campaign to your business’s unique goals, continuously optimizing to ensure the best possible results.
YouTube Advertising Services
With DiscoverMyBusiness YouTube Advertising Services, we craft targeted campaigns that reach your ideal audience, driving engagement and conversions. Our DiscoverMyBusiness team handles everything from video creation to campaign management, ensuring your brand stands out and delivers measurable results.
Programmatic Advertising
Partnering with us for programmatic advertising means your campaigns are optimized by experts who leverage data-driven strategies. We handle everything from audience targeting to real-time bidding, ensuring your ads reach the right people at the right time, maximizing your ROI.
Lead Generation Services
Partnering with us for lead generation services means you’ll benefit from targeted strategies designed to attract and convert high-quality leads. Our team leverages data-driven tactics to identify and engage potential customers, ensuring a steady stream of prospects to fuel your business growth.
Franchise PPC Marketing
Partnering with us for Franchise PPC Marketing means your campaigns are managed by experts who understand the franchise landscape. We develop, execute, and optimize PPC strategies tailored to drive high-quality leads and, ensuring every dollar spent delivers maximum ROI.
Enterprise PPC Marketing
Choose us for Enterprise PPC Marketing means your campaigns are managed by experts dedicated to driving high-quality traffic and maximizing ROI. We tailor our strategies to meet your enterprise’s unique needs, ensuring your ads reach the right audience and deliver measurable results.
Why Pay Per Click Advertising is a Smart Investment
Reach Your Target Market with High-Converting PPC Ads
Studies reveal that consumers who arrive at retailer sites via pay-per-click (PPC) ads are 50% more likely to convert than those who come from organic links. This is largely because over 75% of people believe that PPC ads help them find the information they need more easily.
Without a robust paid search marketing strategy, you’re missing out on significant conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind in the digital marketing competition. Here are more reasons why partnering with our paid search agency can drive your success:
- Top SERP Performance: The top three posts on search engine results pages (SERPs) capture 46% of clicks (WordStream).
- Massive Search Volume: Google processes more than 3.5 billion searches per day (Internet Live Stats).
- Efficient Management: PPC does not require constant maintenance and attention.
- Better Tracking: Paid search allows for superior tracking of campaign performance.
- Higher Conversion Rates: PPC visitors are 50% more likely to purchase something than organic visitors (WordLead).
- Local Targeting: Search engine marketing (SEM) allows you to effectively target local communities online.
With approximately 2.05 billion online shoppers worldwide, and this number growing continually, leveraging PPC services is one of the best decisions you can make to keep your business competitive and thriving in the digital marketplace (WebFX)
Invest in Pay Per Click Advertising
Does your company have a PPC marketing strategy in place? Our PPC advertising firm is here to guide you in making the right advertising decisions for your brand. We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins.
Don’t wait until you’re losing customers to your competition. Now is the best time to partner with our PPC management company and start driving leads and conversions. Contact our pay-per-click advertising firm today to get a free quote on your project
Why Choose DiscoverMyBusiness as Your PPC Advertising Agency
Leverage Our Technical PPC Expertise to Grow Your Client Base
Here’s what you can expect when you hire our PPC marketing agency:
Google Elevator Certified
Google Elevator is a prestigious program designed to collaborate with the leadership of select digital agencies that demonstrate high performance for their clients and have the potential for rapid growth and an expanding client base. The US Google Partners team has chosen 40 agencies to participate in this North America program to date.
We are thrilled and honored to be part of the Google Elevator program in the US. This opportunity is a testament to the hard work and dedication of our PPC marketing team.
PPC Data Audit
Our PPC advertising firm ensures that every aspect of your PPC campaign aligns with your goals and adheres to industry regulations. We conduct comprehensive PPC audits to identify potential issues within your campaigns, refine your strategy, and enhance overall effectiveness. Our paid search specialists meticulously evaluate your key performance indicators (KPIs), account structure, remarketing techniques, and analytics to ensure optimal performance and compliance.
Data-Focused PPC Agency
We prioritize capturing and amplifying our clients’ unique voices through our PPC advertising services. During our initial consultation, we delve into your PPC marketing goals and evaluate the current performance of your PPC campaigns. This allows us to provide precise, data-driven recommendations tailored to your needs. We schedule weekly meetings with your team and our project managers to maintain open lines of communication, ensuring that we can discuss and adjust your PPC campaign strategy at your convenience.
Strategic PPC Account Setup
Our team handles every aspect of account setup to ensure your campaigns are structured for success. From creating ad groups to selecting high-impact keywords, our comprehensive approach includes setting up precise targeting parameters, crafting compelling ad copy, and implementing effective bidding strategies. We ensure your PPC campaigns are optimized from the start, laying a solid foundation for achieving your marketing goals and driving measurable results.
Dedicated PPC Expert
At DiscoverMyBusiness, we simplify the technical and often overwhelming search engine marketing processes for you. Upon partnering with our pay-per-click firm, you will be assigned a dedicated point of contact who will manage your PPC campaign and address any questions you may have. Our pay-per-click advertising agency effectively becomes your outsourced online marketing department, ensuring a seamless and efficient experience tailored to your business needs.
Reporting ROI
As your dedicated pay-per-click marketing firm, we ensures you are always informed about your online activities and campaign progress. We provide custom 24/7 campaign reports that cover your PPC results, leads, and overall campaign performance. Additionally, we grant you access to our client dashboard, allowing you to monitor your campaign in real time. This transparency ensures you have all the necessary insights to make informed decisions and track the success of your PPC efforts.
As Featured In
Pay Per Click Services FAQs
What is PPC?
PPC stands for pay-per-click, a digital marketing strategy used to drive traffic to websites. As an advertiser, you pay a small fee each time a user clicks on one of your ads. This model essentially buys visits to your site rather than earning them organically.
Why aren’t My Ads On Top?
Ads that appear in search results are precisely targeted to meet the interests of specific audiences and often capture nearly half of all page clicks. Users who click on paid ads are typically further along in their decision-making process and are therefore more likely to purchase a product or service compared to organic visitors. With PPC ads, your advertisements are strategically targeted towards online users actively searching for businesses like yours. This targeted approach can significantly impact your bottom line by driving higher conversion rates and increasing sales.
How much does PPC Cost per Month?
The cost of running a PPC campaign can vary significantly based on several factors, including your industry, business type, and business size. These factors influence the pricing of your PPC ad campaign, and the type of strategy you implement can also affect costs.
Monthly PPC Spend Range
– $100 to $250,000+ per month depending on business size and industry.
Cost Per Click
– Typically ranges from $0.22 to $6.00 on platforms like Google Ads.
PPC Management Fees
– Agencies usually charge a percentage of ad spend, typically around 10-20%, or a flat fee.
Why should I Start Advertising with PPC?
Starting to advertise with PPC (Pay-Per-Click) is an excellent choice because it provides immediate visibility at the top of search results, allowing you to target and reach your ideal audience with precision directly, adjust your budget and strategy in real-time for optimal performance, gain invaluable insights into user behavior to refine your marketing efforts, and achieve a higher return on investment by focusing on users who are actively searching for your products or services, thereby enhancing both your online presence and conversion rates efficiently.