Pay-per-click (PPC) advertising can do a lot for small businesses, especially if you know how to do it right. PPC refers to the marketing strategy of bidding on specific keywords that are related or popular in your industry or aligns with your audience’s interests. Businesses bid against each other for particular keywords to ensure that their ad is the one that appears in the search results. 

PPC advertising works well for small businesses as it can help increase their visibility, especially against more prominent companies. It can also be cost-efficient as search engines only charge when the audience clicks on your ad, hence the name.

Only two to three ads can appear above the search results so, to make sure that you’re not only maximizing your budget but also more likely to achieve your desired results, here are some tips:

Schedule Your Ads

Depending on your business, there is a chance that your audience does not search for services or products like yours 24/7. Usually, there is probably a peak time of day for your ad. The best way to make sure that you’re targeting relevant people is by scheduling your ads.

Aside from allowing you to keep track of the results, it also ensures that you don’t waste too much time or money on your ad. It’s always best to focus your energy and efforts on appearing before your target audience. 

Scheduling your ads is a must for small businesses, especially without a large budget or team. It can allow you to monitor your strategy’s success and possible failures. You don’t need a lot of money or a large team to maximize your ad’s effectiveness. You just need insight and proper strategy.

Add Negative Keywords

While visibility and getting as many eyes on your ad is essential, you don’t want just anyone clicking on your ad. In the end, it’s your target audience that will matter the most. Without using negative keywords, you might spend more than you should because of clicks from people that aren’t your target audience.

Negative keywords are search terms you can provide the search engine to prevent your ad from showing up when a certain word or phrase is included in their search. For example, suppose you own a gym. People searching for “home fitness” might get your ad. However, this doesn’t exactly help you or the person as it’s not what your business offers. 

Focus on High-Converting Keywords

By closely monitoring your keywords, you can spot which keywords are converting people for your business. Knowing and using these keywords can help improve your business performance. Through detailed segmentation and focused targeting, you can reach more interested customers or audiences.

You should prioritize bidding on at least one of these keywords because the results can help you rank higher. Google Analytics will provide you with the information you need to see the conversion pathway customers take for your brand. 

The Bottom Line

There are many ways to advertise through pay-per-click advertising. For small businesses, however, strategy is a must for using your budget wisely and effectively. It’s not about how much you spend but how you spend it. PPC advertising is a great way to expand your business and increase sales, as long as you focus on your audience and provide what they need.

Discover My Business is a digital marketing agency that provides PPC, web design, marketing automation, and video production services. If your brand requires our services, we can assure the best service and reliable solutions. For more information, contact us today, and we can discuss what we can do to help you.