How to Write an Effective Google Ads Copy



Google Ad copy
Know Your Customers
Content Writing

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Writing a Google Ad copy can be extremely tough because you’re trying to squeeze in lots of information into such a small space. To add to the pressure, you’re tasked with writing something more interesting than the other competitors that share your space. That said, what can you do to make sure that you write effective Google Ads copies?

With the two tips that we have prepared for you, in this article, you can do just that!

1. Keep Promotions Limited
One of the most effective ways to get customers to click your ads is to offer a limited, rare, once-in-a-lifetime, or “ending soon” promotion. Of course, if you provide this every month, your audience is just going to dismiss the ad as an attempt to take your attention. As a result, they’ll end up believing that you’re actually not offering any promos and that you’re merely just pushing the prices up and cutting them back down to normal.

How do you ensure that your limited-time offerings will be able to attract the most amount of attention? Keep in mind that it has to be limited in the first place. Don’t go ahead and offer the same “50% off” promotion once a month every month. Instead, do it once every six months or even a year!

That way, you’ll create a sense of urgency within the audience to come and buy from you. Another way you can effectively utilize this tip is to use holidays. Events such as Cyber Monday and Black Friday are the best times to offer promotions that the audience will take seriously. Christmas is also an excellent time for you to provide advertisements that revolve around bundles and even more discounts.

2. Know Your Customers
You’ll never be able to write a compelling Google Ads copy if you don’t know what your audience is looking for in the first place. Because of this, make sure that you do plenty of research beforehand. Utilize different online platforms and search that are relative to the offerings of your ad so that you know what your audience wants.

An excellent online tool that is recommended is “Answer the Public.” All you have to do is type down what you’re going to write about on the Google Ads copy. For example, if you’re dealing with selling toilet cleaning agents, type down the same. The tool will give you results that users search on the same topic. It’ll complete the “what, when, where, and why” of the item, giving you a rough idea of what you can write about.

By knowing what your audience is looking for, you’ll be able to write an informative ad, and that’s one of the most effective ways to create a persuasive advertisement. As a result, your click-through rates will increase, and your website will enjoy more traffic.

Writing effective Google Ads can be tough, especially when you’re competing with other advertisements in the same space. However, if you take our two tips to heart, you’ll be writing ads that aren’t easy to ignore. By applying what you’ve learned today, you’ll increase the rates at which the audience clicks on your ad. As a result, you will enjoy more web traffic and, ultimately, an increase in revenue.

If you are looking for a google ads agency in New York, get in touch with us today to see how we can help.

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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