2. Guiding your ads in the right direction: Reach
The way your ads get to their destination is just as crucial in determining the success of your PPC campaign. This means that you need to look at your current reach.
If you’ve been noticing that your reach is sub-optimal, you may want to take extra steps to control your ad delivery. By tinkering with various options and settings, such as targeting, ad scheduling, campaign types, automation, and bid places, you’ll be able to optimize your reach in the best way possible!