Having an account on this platform allows your shop and product information to be available to millions of shoppers on Google. This is why, at present Google Shopping ads make up more than 76.4% of retail search ad spend.
Nothing can be more frustrating than having your Google merchant account suspended, as it halts your business sales for the time being. Many users don’t even get a warning from the end of Google before getting the suspension email.
Therefore, it is important to know why your account has been suspended.
What are the reasons behind Google Merchant Account suspension?
- You are selling the copyrighted products
You might face an account suspension if you are selling products that are under copyright. Do not sell the contents of another company if you are not authorized as a third-party retailer by that company.
Avoid your account suspension by attaching an authorization form for selling every copyrighted material on Google Merchant Center.
- Non-compliance with Shopping ads policies
You will receive a warning email if your products are not in compliance with the policies of Google Ad. If you have not resolved these issues within the warning period, then you can face an account suspension.
If an egregious policy issue is violated by your account, your account would be suspended without any warning email. So you should go through the shopping ad policies and make sure that your products are well in compliance with it.
- You are misrepresenting yourself or your products
Google deals strictly with misrepresentation. If you make false claims about your product, includes misleading promotions, falsely associate with an authority, omit important information about your product, your store might get listed as inappropriate by the shoppers.
In this case, Google might suspend your account, and you have to request for review of your account by Google for coming back on the platform.
- You have not mentioned the refund policies clearly
Avoid hassle while listing your product and its other policies on the platform. Any careless mistake on your part can unfortunately cost you an account suspension.
If you have not mentioned refund policies clearly, and customers are facing difficulty in finding out it, Google might consider an account suspension. Thus, it is better to be careful while mentioning these policies on the platform.
- You are using unsecured checkout
If you are using an unsecured server while collecting personal information from the user, you can face an account suspension. Always make sure that you are using a secure processing server while using this platform so that customers’ data can be kept safe.
To avoid the situation where your account is suspended due to the usage of unsecured checkout, you can mention in the form on Google Merchant Feed that you are using secured checkout.
This is all from our side. We hope you got a fair amount of ideas regarding the reasons behind the account suspension on Google Merchant Center.
Note: We have mentioned the remedies for suspension along with the reasons. Do follow them to resolve the issues you’re facing!
In case you want further help our Google Partner Team can help you restore your Google Merchant Center account and If you have any further questions regarding Google Merchant Center suspension, you can contact our Google ads suspended team.