This article will look at ten more PPC trends you should know to help you stay afloat in the coming years. In case you’ve missed it, here’s Part 1 to keep you up to speed.
1. Machine Learning & Artificial Intelligence
The widespread use of Machine Learning (ML) and Artificial Intelligence (AI) is set to unleash a whole new level of power in PPC campaigns. Automation technology has already allowed us to become more efficient and maximize our results. ML and AI-powered tools will help marketers better segment their audience, optimize campaign performance, and identify different opportunities, allowing for greater precision and personalization.
2. Mobile Advertising
It’s no secret that people use mobile devices to access the internet more often. That said, businesses must ensure they are equipped to handle this. They should create marketing plans that will work well for mobile users, such as designing ads optimized for small screens, ensuring mobile-friendly websites, and providing easy-to-use navigation.
3. Chatbox Integration
Chatbot technology has become a driving force in the consumer experience. Companies now look beyond the traditional customer service model to engage customers through AI conversations that create a more personalized and engaging experience. Businesses can use chatbots to respond to inquiries, automate repetitive tasks, or even capture user data to personalize or guide customer journeys.
4. Programmatic Buying
Programmatic buying allows advertisers to purchase digital advertising space in an automated way based on predetermined criteria such as audience demographic and interests. This gives advertisers complete control over their campaigns, allowing them to target the right people with the right message at the right time.
5. Predictive Analytics
With predictive analytics, businesses can determine customer behavior and trends based on past data. This helps them anticipate customer needs and create campaigns to meet them. For instance, predictive analytics can help in the development of campaigns targeting customers likely to purchase certain products. This allows businesses to be proactive in their approach to PPC and maximize their campaigns. To maximize the benefits of predictive analytics, businesses should use data from internal and external sources.
6. Omnichannel Marketing
By utilizing an omnichannel approach to PPC, companies can ensure that their campaigns reach customers wherever possible, from search engines to social media sites. This allows businesses to reach a larger audience, increase visibility, and improve engagement rates. Furthermore, this strategy also helps them to target specific audiences better, refine their messaging, and optimize their campaigns for the best possible results.
7. Advanced Targeting & Segmentation
By using advanced targeting and segmentation, marketers can target their campaigns to a specific segment of the population, such as people living in a particular geographic region or people interested in a specific product or service. As a result, marketers can improve the effectiveness of their campaigns, as the ads are seen by the people most likely to respond positively and take the desired action.
8. Shopping & Dynamic Ads
These ads, in particular, are effective because they are triggered based on visitor intent, making them more valuable than traditional ads not personalized to the user. Furthermore, shopping and dynamic ads give marketers greater control over when and how their ads are displayed, allowing them to maximize their ROI.
9. A/B Testing
A/B testing is a helpful strategy for PPC marketers to identify the most effective advertisement or landing page for their campaigns. By comparing different ads and landing pages against each other, they can determine which combination yields the best outcomes and optimize their campaigns accordingly to utilize their advertising budget fully.
10. Progressive Web Applications
Progressive Web Applications (PWAs) are websites that provide a native app-like experience to the user. By incorporating PWAs, marketers can provide their users with a seamless experience and better control over their offers’ visibility. This can be a great way to maximize exposure and boost conversions through PPC campaigns.
Ultimately, the key to success in the digital world lies in staying ahead of the curve and adjusting to the changing landscape. Companies can maximize their digital growth by being aware of the latest trends and investing in strategies that harness the power of the latest technologies.
At Discover My Business, we help businesses stay competitive and enhance their digital presence. Our team of strategists will create a comprehensive digital strategy and implement the latest technologies, such as PPC campaigns and PWAs, to maximize your visibility and conversions. Contact our PPC agency in Chicago, IL, to find out more!