Google Ads Apps Certification Answers (2025)

A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)

• Include a call-to-action button on your image that says “Learn more.”
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.
• Use an action shot from the app for more engaging creative.
• Superimpose the logo on the image and use text liberally in ads.

ANSWER:

Use an action shot from the app for more engaging creative. & . Use images with a high pixel density to be clearly visible on a variety of screen sizes.

A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign?

• 8
• 10
• 5
• 20

ANSWER:

20

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

• User reviews
• Website traffic
• New users and installs
• In-app actions

ANSWER:

New users and installs

A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

• CPM
• CPC
• tCPI
• tROAS

ANSWER:

tCPI

A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?

• 1:1 and 1.91:1 only
• 1:1, 1.91:1, and 4:5
• 1:1 and 1.75:1 only
• 1:1, 1.75:1, and 4:5

ANSWER:

1:1, 1.91:1, and 4:5

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

• Define a goal that he wants to achieve with an App campaign.
• Conduct thorough research on apps belonging to similar businesses.
• Create a library of assets that he might use during the ad creation process.
• Gather feedback from people who are already using his app regularly.

ANSWER:

Define a goal that he wants to achieve with an App campaign.

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

• 0.5
• 20
• 500
• 2

ANSWER:

2

An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)

• Business goals
• App specific goals
• Stage of app maturity
• Competitor strategy
• Annual revenue

ANSWER:

Business goals & App specific goals & Stage of app maturity

An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)

• Include large borders for image clarity.
• Include the maximum of 20 images for coverage.
• Include images with high pixel density for visibility.
• Include app store badges and brand logo for credibility.
• Include large text for accessibility.

ANSWER:

Include the maximum of 20 images for coverage & Include images with high pixel density for visibility & Include app store badges and brand logo for credibility.

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)

• Machine learning can analyze millions of signals and placements in real time.
• Machine learning reduces human bias and common errors.
• Machine learning can have a better understanding of business objectives.
• Machine learning is more capable of interpreting human emotion.

ANSWER:

Machine learning can analyze millions of signals and placements in real time & Machine learning reduces human bias and common errors.

As a marketer for an eCommerce business, which reason highlights why apps matter to you?

• These apps are the top downloaded app type on Android and iOS.
• These apps are used by over half of consumers when shopping in a physical location.
• These apps offer a common surfing experience to websites.
• These apps generate higher conversion rates than mobile websites.

ANSWER:

These apps generate higher conversion rates than mobile websites.

At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

• Reporting level
• Ad group level
• Campaign level
• Asset level

ANSWER:

Campaign level

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two)

• What impact would a successful app have on the business?
• What unique purpose does the app provide customers?
• How do app users perceive the fitness brand?
• How many fitness videos were downloaded last year from paid app promotion?

ANSWER:

What impact would a successful app have on the business? & What unique purpose does the app provide customers?

Ben just launched an app for his pizza delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three)

• Enter address
• Add payment
• Coupon redemption
• Video views
• Matched interest

ANSWER:

Enter address & Add payment & Coupon redemption

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)

• Make adjustments to the campaign in reaction to hourly fluctuations in performance.
• Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
• Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
• Provide the system with ample, meaningful data and the time to process it.
• Keep an eye on strategy and objectives, evolving them over time as needed.

ANSWER:

Provide the system with ample, meaningful data and the time to process it & Keep an eye on strategy and objectives, evolving them over time as needed & Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two)

• Average cost per in-app action.
• Number of installs.
• Number of best assets.
• Average cost per install.

ANSWER:

Average cost per install & Number of installs.

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

• She should look at total conversions, which automatically include view-through conversions.
• View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
• View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
• View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.

ANSWER:

View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.

Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

• An estimate of the number of installs or in-app actions that she can drive with her bidding strategy.
• An estimate of the total number of impressions that the app will receive across Google’s inventory.
• A recommendation of the bid that she should set to compete against similar businesses.
• A recommendation of bid adjustments, based on different times of the day and week.

ANSWER:

An estimate of the number of installs or in-app actions that she can drive with her bidding strategy.

Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?

• Google Analytics for Firebase
• Codeless tracking with Google Play
• App attribution partners
• Google Analytics for Mobile

ANSWER:

Google Analytics for Firebase

Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

• Various images
• Headline and description text
• A demonstration video
• A final URL

ANSWER:

Headline and description text

Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?

• Google offers more segmentation information for VTCs than all other networks.
• The VTC metric used by Google is different from most other networks.
• Google has a VTC industry benchmark to compare against similar businesses.
• He’ll receive consistent measurement across his marketing landscape.

ANSWER:

He’ll receive consistent measurement across his marketing landscape.

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

• 500
• 20
• 100
• 10

ANSWER:

100

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

ANSWER:

It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

• An ad must be more than 50% on screen for more than two seconds.
• An ad must be more than 75% on-screen for more than five seconds.
• An ad must be more than 50% on screen for more than five seconds.
• An ad must be more than 75% on screen for more than two seconds.

ANSWER:

An ad must be more than 50% on screen for more than two seconds.

Google App campaign objectives should depend on which of the following?

• The stage of app maturity
• Reviews left by people using the app
• Short-term events in relevant industries
• The objectives of similar businesses

ANSWER:

The stage of app maturity

Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)

• App settings
• Search queries
• Location
• Keywords
• Ad schedule

ANSWER:

App settings & Search queries & Location

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

• Yes. The system needs a minimum of 30 unique conversion events across 30 days.
• Yes. The system needs a minimum of 10 unique conversion events across 30 days.
• No. The system needs a minimum of 300 unique conversion events across 30 days.
• No. The system needs a minimum of 3,000 unique conversion events across 30 days.

ANSWER:

No. The system needs a minimum of 300 unique conversion events across 30 days.

Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

• App engagement
• App installs
• App notifications
• App interactions

ANSWER:

App installs

Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)

• To drive more fitness video views.
• To move customers from using the app to using the website.
• To help improve overall mobile ROI.
• To close the loop on mobile conversions.
• To deliver a seamless mobile experience.

ANSWER:

To help improve overall mobile ROI & To close the loop on mobile conversions & To deliver a seamless mobile experience.

How do Google App campaigns help both marketers and users? Select the best answer

• By delivering a relevant ad to the right user at the right time
• By delivering relevant ads to users on YouTube
• By delivering as many ads as possible to the same user throughout the day
• By delivering ads to as many users as possible

ANSWER:

By delivering a relevant ad to the right user at the right time

How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

• The system automatically tests different ads to determine what works best.
• The system can immediately identify the best ad assets submitted by a marketer.
• The system automatically creates ads, with zero human input required.
• The system suggests proven data based on similar businesses from the same industry.

ANSWER:

The system automatically tests different ads to determine what works best.

How do humans and machines work as an effective team when running Google App campaigns?

• Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
• Humans can monitor reports exclusively, while letting machine learning handle everything else.
• Humans and machines have complementary skill sets.
• Humans can verify creative assets made by machines, saving time in the process.

ANSWER:

Humans and machines have complementary skill sets.

Image assets for an app campaign should adhere to which two of the following responses? (Choose two)

• Include a call-to-action button on your image that says “Learn more.”
• Use an action shot from the app for more engaging creative.
• Superimpose the logo on the image and use text liberally in ads.
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.

ANSWER:

Use an action shot from the app for more engaging creative & Use images with a high pixel density to be clearly visible on a variety of screen sizes.

In what way do Google App campaigns simplify the ad creation process?

• Content is taken from the website and social media associated with the app to design different ad formats.
• The system analyzes App campaigns run by similar businesses and identifies the best settings for your ads.
• The system will run a simulation to analyze how your app works, then design ads based on what it finds.
• If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

ANSWER:

If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)

• A travel app looking to increase their user base by 50% in the next six months.
• A dating app earns $50 in revenue every time an app user upgrades to Premium level.
• A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
• An entertainment app provides unlimited video views to users.

ANSWER:

A dating app earns $50 in revenue every time an app user upgrades to Premium level & A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.

Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)

• Janelle can set location targeting at the ad group level.
• Janelle can provide the system with abundant data and time.
• Janelle can adjust bids daily to ensure the campaign stays on target.
• Janelle can evolve campaign strategy over time.
• Janelle can set bids and budgets strategically.

ANSWER:

Janelle can provide the system with abundant data and time & Janelle can evolve campaign strategy over time & Janelle can set bids and budgets strategically.

Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality.
• Review the asset report but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the asset report to see which assets are low-performing and gradually swap them for new ones.
• Review the asset report as a frame of reference, then immediately remove all existing assets and start afresh with new ones. After two months, the existing assets are stale and need to be replaced.

.

ANSWER:

Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality & Review the asset report to see which assets are low-performing and gradually swap them for new ones.

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

• Dismiss video ads completely, and focus on other submitted ad assets.
• Automatically record some footage of the app, and use it for a video ad.
• Crawl YouTube for a video relevant to the app, and use it for a video ad.
• Automatically make a video based on the App Store or Google Play assets and information.

ANSWER:

Automatically make a video based on the App Store or Google Play assets and information.

Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

• Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network
• Gmail, Google Search, Google Play and three million videos in the YouTube network
• Google Search, Google Play, Discover, Gmail and Google Maps
• Three million sites and apps in the Google and YouTube networks

ANSWER:

Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

• Reporting
• Optimization
• Decision making
• Budget setting

ANSWER:

Decision making

Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)

• App and Web properties in Google Analytics
• Google Ads SDK platforms report
• Deep linking
• Cross-platform report in Google Analytics

ANSWER:

App and Web properties in Google Analytics & Deep linking

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

• Create multiple ad groups for each goal.
• Create a separate campaign for each goal.
• Focus on one goal at a time.
• Include all goals within one campaign.

ANSWER:

Create a separate campaign for each goal.

Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

• They unlock additional segmentation options for placements that occur on YouTube.
• They provide additional conversion data, so better business decisions can be made.
• They’re an effective way to directly compare conversion data against similar businesses.
• They offer insights into video assets, so best-performing ones can be given priority.

ANSWER:

They provide additional conversion data, so better business decisions can be made.

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

• Launch
• Growth
• Engagement
• Maturity

ANSWER:

Maturity

Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)

• Creating ad groups for each language spoken in France.
• Translating the app store listing titles and descriptions.
• Utilizing the App Translation service within the Google Play Console.
• Performing market research to understand the needs of French users.
• Utilizing the Localize Now guidance tool within Google Ads

ANSWER:

Translating the app store listing titles and descriptions & Utilizing the App Translation service within the Google Play Console & Performing market research to understand the needs of French users.

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

• Reach, demographics, reporting
• Reach, relevance, simplicity
• Reporting, relevance, simplicity
• Reporting, simplicity, demographics

ANSWER:

Reach, relevance, simplicity

Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)

• Analyze a cross section of reviews left on her app store listing.
• Create a detailed survey to send to her most active users.
• Assign specific values to different in-app events.
• Use longer lookback windows when analyzing data

ANSWER:

Assign specific values to different in-app events & Use longer lookback windows when analyzing data

Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

• Machine learning can analyze many signals to determine the right audience for her ad.
• Machine learning can review competitor performance to optimize campaigns.
• Machine learning can create combinations of assets to deliver a relevant ad to the right user.
• Machine learning can apply industry insights to optimize campaigns.

ANSWER:

Machine learning can create combinations of assets to deliver a relevant ad to the right user & Machine learning can analyze many signals to determine the right audience for her ad.

Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses

• To help users discover the app
• To increase user engagement with the app
• To drive phone calls to customer service
• To determine if the app is useful

ANSWER:

To help users discover the app & To increase user engagement with the app

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

• It allows for more time to focus on strategy and creating customer experiences.
• It’s an efficient way to learn what account structures are being used by similar businesses.
• It’s an automated solution to communicate with clients using faster response times.
• It’s a practical way to automatically convert client briefs into fully functional account structures.

ANSWER:

It allows for more time to focus on strategy and creating customer experiences.

The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)

• Design
• Sound effects
• Usability
• Speed
• Customer support

ANSWER:

Design & Usability & Speed

Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)

• A daily budget should be at least 50 times the tCPI.
• A daily budget should be at least 5 times the tCPA.
• A daily budget should be at least 10 times the tCPA.
• A daily budget should be at least 25 times the tCPI.

ANSWER:

A daily budget should be at least 50 times the tCPI & A daily budget should be at least 10 times the tCPA.

Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)

• Location
• Bid
• Budget
• Audience

ANSWER:

Bid & Budget

What are the three tracking solutions for Google App campaigns?

• Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
• Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
• Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
• Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

ANSWER:

Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.

What are the two key components of a high-quality app experience?

• Personalization and video quality
• Technical performance and personalization
• Technical performance and user experience
• User experience and video quality

ANSWER:

Technical performance and user experience

What are the two main marketer objectives for app promotion?

• Engagement and website growth
• Discovery and engagement
• Discovery and global expansion
• Global expansion and in-store sales

ANSWER:

Discovery and engagement

What are the two main objectives of an app marketer? (Choose two)

• Responding to user feedback
• Generating app reviews
• Driving app downloads
• Encouraging app usage

ANSWER:

Driving app downloads & Encouraging app usage

What are three reasons why a retail company would invest in app promotion? (Choose three)

• Apps are guaranteed to run faster than mobile sites.
• Apps automatically look better than mobile sites.
• Apps generate higher conversion rates.
• Apps have higher average order values.
• Apps have lower abandonment rates.

ANSWER:

Apps generate higher conversion rates & Apps have higher average order values & Apps have lower abandonment rates.

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

• App downloads are growing year over year.
• While on mobile devices, users spend the majority of time in apps.
• Apps require minimal maintenance.
• Apps deliver better brand awareness than websites.

ANSWER:

App downloads are growing year over year & While on mobile devices, users spend the majority of time in apps.

What are two reasons why businesses should consider building a mobile app? (Choose two)

• People are spending more time using apps.
• A mobile app will encourage users to visit their website.
• A well-performing app can directly improve website usage.
• The number of users on mobile devices continues to grow.

ANSWER:

People are spending more time using apps & The number of users on mobile devices continues to grow.

What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)

• Some users download apps and then forget about them.
• A significant percentage of app users churn after three months.
• Apps can be accidentally uninstalled during operating system updates.
• Those who haven’t yet downloaded an app might need extra incentive.

ANSWER:

Some users download apps and then forget about them & A significant percentage of app users churn after three months.

What are two ways to achieve creative excellence in Google App campaigns? (Choose two)

• Introduce one asset type at a time, to eventually identify which type works best.
• Follow best practices for uploading a diverse and comprehensive asset mix.
• Invest a lot of time reviewing the assets being used by similar businesses.
• Improve and optimize the asset mix based on insights from the asset report.

.

ANSWER:

Follow best practices for uploading a diverse and comprehensive asset mix & Improve and optimize the asset mix based on insights from the asset report.

What drives impact at scale for Google App campaigns?

• A Google-designated team
• Machine learning
• Third-party support from Google partners
• The YouTube video network

ANSWER:

Machine learning

What impact has machine learning made on the marketing industry?

• Advertisers can crunch more data at scale than ever, to drive better business outcomes.
• Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
• Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
• Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

ANSWER:

Advertisers can crunch more data at scale than ever, to drive better business outcomes.

What important role does app promotion play in the mobile gaming industry?

• App promotion alerts gamers of the latest industry news and information.
• App promotion encourages gamers to use hardware to improve their gameplay.
• App promotion helps users discover new games to download.
• App promotion helps convert mobile gamers into console and PC gamers.

ANSWER:

App promotion helps users discover new games to download.

What is usually the last touch point at which you might influence a user’s decision to install your app?

• App campaign ad
• Offline marketing efforts
• App store listing
• Website where the app is featured

ANSWER:

App store listing

What kind of positive impact will machine learning have on the advertising industry?

• Machine learning delivers relevant ads to each customer.
• Machine learning creates company strategies.
• Machine learning measures performance more effectively.
• Machine learning builds great customer relationships.

ANSWER:

Machine learning delivers relevant ads to each customer.

What should you keep in mind when selecting events to measure in a Google App campaign?

• Pick an event with significant value, regardless of how often it occurs.
• Pick an event with low value that happens on a very significant basis.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently.

ANSWER:

Pick an event that matters to your business and occurs frequently.

What’s a benefit of gathering data about events that happen in an app?

• It will immediately reduce marketing costs.
• It can help guide marketing efforts.
• It can be used as a benchmark against similar apps.
• It can help inspire new ideas for image assets.

ANSWER:

It can help guide marketing efforts.

What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

• It provides unlimited reporting on up to 250 distinct events.
• It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
• It doesn’t require editing an app’s code or using a third-party analytics tool.
• It helps make your measurement more comprehensive.

ANSWER:

It helps make your measurement more comprehensive.

What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

• Proactively target an audience with most-engaging video assets.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing strategies on similar users who bring long-term value to a business.
• Focus marketing efforts only on those users that are already engaging with an app regularly.

ANSWER:

Focus marketing strategies on similar users who bring long-term value to a business.

When creating a Google App campaign, what determines a campaign bidding strategy?

• The number of downloads the app has.
• The industry standard for that particular app.
• The target-user settings of the campaign.
• The total value of the campaign budget.

ANSWER:

The target-user settings of the campaign.

When creating image assets for an app campaign, which two of the following should you consider? (Choose two)

• Use images with a high pixel density to be clearly visible on a variety of screen sizes.
• Include a call-to-action button on your image that says “Learn more.”
• Superimpose the logo on the image and use text liberally in ads.
• Use an action shot from the app experience itself for more engaging creative.

ANSWER:

Use images with a high pixel density to be clearly visible on a variety of screen sizes & Use an action shot from the app experience itself for more engaging creative.

When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

• Ad formats, budget, location
• Ad formats, language, location
• Budget, language, location
• Ad formats, budget, language

ANSWER:

Budget, language, location

Where do users spend the most time when on mobile devices?

• Websites
• Apps and websites equally
• Apps
• Phone calls

ANSWER:

Apps

Which brand safety measures are in place by default when setting up a Google App campaign?

• App campaigns exclude all placements and mobile categories.
• App campaigns require users to upload an HTML file to prove app ownership.
• App campaigns are opted out of certain inappropriate or graphic content.
• App campaigns automatically select languages appropriate to a user’s goal.

ANSWER:

App campaigns are opted out of certain inappropriate or graphic content.

Which components of a Google App campaign allow marketers to reach valuable users?

• Industry insights purchased from third-party companies.
• Reviews left on an app listing.
• Segmented data taken from surveys.
• Conversion tracking and machine learning.

ANSWER:

Conversion tracking and machine learning.

Which of the following definitions describes ‘Events’ in relation to app measurement?

• A limited-time promotion in an app.
• Actions that people perform in an app.
• A way to market to potential users.
• When an app is on sale in the app store.

ANSWER:

Actions that people perform in an app.

Which of the following roles does an app play in overall business strategy?

• Identifying the most important audiences for your business.
• Improving the average order value of your customer base.
• Driving as much traffic as possible to a .com website.
• Delivering a great user experience as part of the customer journey.

ANSWER:

Delivering a great user experience as part of the customer journey.

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

• An education company with a large app user base that’s assigned values to the specific actions users take within the app.
• A finance company with a small app user base that wants to drive additional app installs.
• A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
• A fitness company with a large website user base that’s about to launch its new app.

ANSWER:

An education company with a large app user base that’s assigned values to the specific actions users take within the app.

Which statement is true regarding conversion rates between apps and mobile web?

• Mobile web generates conversion rates three times that of shopping apps.
• Mobile web generates conversion rates ten times that of shopping apps.
• Shopping apps generate conversion rates ten times those of mobile web.
• Shopping apps generate conversion rates three times those of mobile web.

ANSWER:

Shopping apps generate conversion rates three times those of mobile web.

Which statement is true regarding Conversions in a Google App campaign?

• They’re any action a user performs when using the app.
• They’re the total number of users who have installed the app.
• They describe when a user leaves a review about the app on the app listing.
• They’re specific events that matter most to a business.

ANSWER:

They’re specific events that matter most to a business.

Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.

• Strategy
• Goal-setting
• Creativity
• Efficiency

ANSWER:

Strategy & Goal-setting & Creativity

Which three statements about machine learning are true? (Choose three)

• Machine learning will eventually develop to a level where it can replace advertisers entirely.
• Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
• Machine learning means computers don’t need to be explicitly programmed or told what to do.
• Machine learning can become more efficient and accurate over time.
• Machine learning is a way of effectively summarizing large amounts of data.

ANSWER:

Machine learning happens when computers analyze and recognize patterns in huge amounts of data & Machine learning means computers don’t need to be explicitly programmed or told what to do & Machine learning can become more efficient and accurate over time.

Which three technology-related considerations might impact how an app performs by market? (Choose three)

• Average device screen size.
• Availability of high-speed internet.
• Average device battery life.
• Browser preference of market.
• Population density of market .

ANSWER:

Average device screen size & Availability of high-speed internet & Average device battery life.

Which two advantages do humans have over machines when it comes to marketing? (Choose two)

• Humans make better strategic decisions.
• Humans excel at monotonous tasks.
• Humans think more creatively.
• Humans are better at handling large amounts of data.

ANSWER:

Humans make better strategic decisions & Humans think more creatively.

Which two in-app actions are common across a variety of industries? (Choose two)

• Video download
• Register
• Application submission
• Sign-in

ANSWER:

Register & Sign-in

Which two in-app actions are examples of those relevant to the retail industry? (Choose two)

• Tutorial completion
• Coupon redemption
• Hotel room selection
• Add to cart

ANSWER:

Coupon redemption & Add to cart

Which two options are benefits of using Google Analytics for Firebase? (Choose two)

• There’s no need to implement an SDK.
• It provides a simple Android-only solution.
• It provides automatic setup and out-of-the-box reporting.
• Data collection is transparent and more secure.

ANSWER:

It provides automatic setup and out-of-the-box reporting & Data collection is transparent and more secure.

Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)

• Data
• HTML5 assets
• Bid changes
• Time

ANSWER:

Data & Time

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

• The system can automatically create individual ad groups to accommodate each asset type.
• The system has flexibility to create individual ads that best move a user to install or take action in the app.
• The budget of the campaign is automatically increased with each asset type added.
• The system can identify the best-performing assets from the portfolio, then create more based on them.

ANSWER:

The system has flexibility to create individual ads that best move a user to install or take action in the app.

Why doesn’t machine learning happen immediately after starting a Google App campaign?

• The system starts by learning from manual management.
• Other campaigns in the account need to be analyzed first.
• There’s a lot of data needing to be processed.
• Manual input is needed from Google employees

ANSWER:

There’s a lot of data needing to be processed.

Why is conversion tracking critical for Google App campaigns?

• Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
• Conversion tracking provides insights that help shape push notifications for your apps
• Conversion tracking enables you to understand individual user preferences
• Data captured with conversion tracking can be used to target specific users

ANSWER:

Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns

Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.

• Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
• Ad groups target users based on their past travel history
• Ad groups allow a marketer to set different budgets for each theme

ANSWER:

Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests

Why might a cosmetics company that traditionally sells products in stores promote their app?

• The app can help customers buy products they were already likely to buy.
• The app can forecast makeup products customers are likely to buy.
• The app can let customers try products virtually.
• The app can help customers write product reviews.

ANSWER:

The app can let customers try products virtually.

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

• The latest industry news can be presented to a potential customer while they shop.
• An app can serve ads to a potential customer while they’re browsing products.
• Apps can redirect users to the company website to complete a purchase.
• Personal information can be saved in an app to make checkout quick and easy.

ANSWER:

Personal information can be saved in an app to make checkout quick and easy.

Why should companies with physical locations embrace app usage?

• • Mobile apps help build brand and website awareness.
  • Apps inform potential customers of opening and closing hours.
  • Over half of consumers use mobile apps when shopping in-store.
  • Apps encourage potential customers to subscribe to their newsletter.

ANSWER:

Over half of consumers use mobile apps when shopping in-store.

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

• So advertisers know if their audience targeting is successful.
• So advertisers know if frequency capping is working.
• So advertisers know if users are double-clicking on their ads.
• So advertisers know if their ads have truly been seen by users.

ANSWER:

So advertisers know if their ads have truly been seen by users.

Why should marketers align with their app developer teams?

• Marketers can provide app developers with insights based on data from Google Search campaigns.
• App developers are required to complete some actions within Google App campaigns.
• A positive user experience across the board can support campaign goals.
• App developers generally have more marketing knowledge when it comes to promoting apps.

ANSWER:

A positive user experience across the board can support campaign goals.

You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)

• Machine learning only allows audience lists that you upload so you can be sure that your ads are served to the correct audience.
• Machine learning saves a significant amount of time and effort for other tasks.
• Machine learning instructs you on how to build the most effective creative so that you can do it yourself.
• Machine learning can help marketers measure performance more effectively.

ANSWER:

Machine learning saves a significant amount of time and effort for other tasks & Machine learning can help marketers measure performance more effectively.

You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.

• Information on the Play listing page is used as creative assets in App campaigns
• A high-quality listing will encourage downloads by users from the App campaign
• World News Online customers have higher expectations than the average user
• Information on the Play listing page is used for App push notifications.

ANSWER:

Information on the Play listing page is used as creative assets in App campaigns & A high-quality listing will encourage downloads by users from the App campaign

You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.

• Are view-through conversions being measured and valued appropriately?
• How are users moving between OneStop’s app and web properties?
• Which of OneStop’s app users have the highest long-term value?
• How effective is deep linking at getting new users to install the OneStop app?

ANSWER:

Are view-through conversions being measured and valued appropriately? & How are users moving between OneStop’s app and web properties? & Which of OneStop’s app users have the highest long-term value?

You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.

• Research specific market culture and productivity tool usage in LATAM
• Customize the app’s UX and expand payment methods relevant to LATAM
• Research device usage and connectivity within LATAM
• Launch the app in LATAM before translations are complete, to test the market

ANSWER:

Research specific market culture and productivity tool usage in LATAM & Customize the app’s UX and expand payment methods relevant to LATAM & Research device usage and connectivity within LATAM

You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.

• Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
• Use the asset report to see which assets are low-performing and gradually swap them out for new ones
• Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones

ANSWER:

Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality & Use the asset report to see which assets are low-performing and gradually swap them out for new ones

Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.

• Provide the system with ample, meaningful data and the time to process it
• Keep an eye on strategy and objectives, evolving them over time as needed
• Create helpful boundaries for the system to work within by setting a thoughtful bid and budget
• Make adjustments to the campaign in reaction to hourly fluctuations in performance

ANSWER:

Provide the system with ample, meaningful data and the time to process it & Keep an eye on strategy and objectives, evolving them over time as needed & Create helpful boundaries for the system to work within by setting a thoughtful bid and budget