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CallRail Features

Explore the amazing features of CallRail!

Call Tracking uses a unique phone number that forwards calls to your main phone number. Your customers dial the new tracking number, we forward the call, and you answer your main phone like you usually do. CallRail gathers statistics, and you can check them online in real-time. Our other products — Lead Center, Conversation Intelligence, and Form Tracking — are built on the foundation of our Call Tracking product.

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Call Rail Features

Together, our products deliver the insights you need to make better decisions about your marketing mix, saving you time, money, and hassle.

Call Tracking

You probably know which ads, campaigns, and keywords led to your most valuable clicks. But do you know which drove your most valuable calls?

Bridging the gap between online and offline data, call attribution proves your real ROI. So in addition to knowing which ad clicks led to conversions, you’ll see which billboards, mailers, flyers, and brochures created customers.

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Conversation Intelligence

With Conversation Intelligence, you get automated recordings and transcriptions of all your calls. But more importantly, you also get Automation Rules. Once you choose the words and phrases you want to target, Automation Rules highlights every time they’re spoken. You can also view them at a glance in a word cloud or bar graph.

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Marketing Analytics

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity. And with these combined insights, you’ll market and spend smarter.

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Lead Center

When you juggle devices, apps, and phone numbers, opportunities slip through the cracks. Lead Center’s unified inbox lets your team centralize and share communications and contacts, so you can power up sales, service, and support.

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The CallRail Way

CallRail offers Call Tracking and more

We don’t just work with 700+ marketing platforms—we make them better. In a few clicks, our call and conversion data fuels deeper insights, automatically.

Insightful and actionable
Powerful yet straightforward
A single, seamless platform
Proven and trusted

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CallRail was started by a small business owner and now serves 150,000 small businesses just like him.

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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.