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CallRail Templates

Check out our Optimized Templates!

Tracking templates use ValueTrack parameters to add visitor tracking to the end of your ad’s URL, so you can see the source of your ad clicks.

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CallRail’s Optimized Tracking Template

When a visitor contacts your business following an online search, we’ll automatically parse out this information on each person’s timeline on your Activity dashboard. If you’d like to use a different tracking template other than the one listed above, we’ll present those parameters as well in your lead’s timeline.

Set up Your Tracking Parameters

For Microsoft Advertising campaigns, we recommended that you import your Google Ads campaigns to Microsoft Advertising. With this method, you’ll be able to review your campaigns as they’re imported to ensure that your data reports as expected within Microsoft Advertising.

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Template: Lead tracking spreadsheet

Keep track of all of your leads with our lead tracking spreadsheet template. With easy built-in filtering, you don’t have to worry about organizing and prioritizing your leads. See all your reports and contact information at a glance, and manage your leads consistently. And when you’re ready to take it to the next level, check out the Automate page for some insider tips and tricks.

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CallRail Guide

Guide: Call Tracking 101

The backbone of marketing attribution and proving ROI

Marketing your law firm before the existence of call tracking was like shooting arrows in the dark and hoping you hit your target. When potential clients would call, law firms would simply ask, “How’d you hear about us?” There was no reliable way to learn which channels and ads were performing best.

Fortunately, call tracking has evolved to make marketing attribution and proving ROI a breeze.

Call tracking enables you to bridge the attribution gap between offline and online conversions, such as calls, texts, digital ads, traditional media and more. It also enables you to get more value out of your phone calls so you can spend your marketing dollars wisely.

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CallRail was started by a small business owner and now serves 150,000 small businesses just like him.

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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.