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CallRail for Marketers

Call attribution in action

Call Tracking software attributes (or matches) incoming phone calls and texts to your marketing channels and tactics. This helps you measure the success of advertising campaigns while fine-tuning marketing strategies and spend.

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The CallRail Platform

What is Call Tracking?

Ever ask a caller, “how’d you find out about our business?” With call tracking software, you’ll know the answer before you pick up the phone. Even better, you’ll see which ad, campaign, or keyword got their attention.

Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you’ll stop wasting money on what doesn’t.

How Call Tracking works

Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more.

Long story short, if you can put a phone number on it, you can track it.

In addition to revealing the sources behind your calls, you’ll also gain access to each lead’s name, number, and location (with CallRail, you can record your calls, too).

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Optimize your marketing for every stage of the funnel

Marketing professionals and agencies track their marketing efforts from top of funnel results to conversion, seeking to understand what campaigns are resulting in the highest ROI. But in today’s landscape where the consumer’s journey to buy is spread across several channels and multiple time periods, this is no easy task.

Join Gravity Digital’s CEO, Casey O’Quinn, along with CallRail’s Partner Marketing Manager, Rachel Ward, and Product Manager, John Weaver to learn how to optimize your marketing analytics across all channels, and get the largest return on your investments.

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CallRail was started by a small business owner and now serves 150,000 small businesses just like him.

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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.