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Why lead management & tracking is important for law firms
When it comes to law firm marketing, lead generation often takes center stage. After all, a law firm can’t hope to achieve any sort of sustainable growth without a steady stream of legal leads.
Law firm lead management tips for higher conversions
Where lead management fits in with standard marketing tactics
The role of standard marketing tactics, such as pay-per-click (PPC) ads, content marketing, social media advertising, etc., is to bring potential clients to your front door. The role of lead management, on the other hand, is to warmly greet them and welcome them in, increasing the chances of those leads becoming paying customers. Both roles are necessary for successful marketing. Without proper lead management, standard marketing tactics can result in wasteful ad spend.
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Drive more conversions with law firm lead management
Your law firm is only as strong as your lead management.
Before allocating more time and resources to lead generation, take an inventory of your lead management system and see whether there are any gaps you can improve. Can you improve your response times? Keep better track of incoming leads? Provide a higher level of customer service than your competitors? By focusing on those important factors, you can stand out in a competitive marketplace and save ad spend by converting more inbound leads.
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