*** Get the Metrics You Need to Spend Smarter ***

CallRail for Attorneys

Make the case for better marketing

The stakes are high for legal marketers. Competition is stiff. Ads are expensive. And the right leads can transform firms. To succeed, you have to spend smarter — and know which marketing matters.

Start Free Trial

Get visibility into your calls, conversions, and conversations

How can CallRail help me spend smarter and compete better?

With CallRail’s Visitor-level tracking, you’ll unlock insights on your PPC ad campaigns and get a detailed history of each client’s path to finding and contacting your business. You can use these insights to optimize your website or adjust the keywords you’re bidding on to gain a competitive edge.

Start Free TrialSee All Call Tracking Plans

What kind of tools can I use to track my ad spend?

Our Cost per Lead reports helps you identify the marketing channels and PPC keywords that convert your best clients. No matter how a client contacts your firm — whether by calling, texting, or filling out a form on your website, we’ll show you which campaigns generate the best leads so you can adjust your ad spend accordingly.

Start Free TrialSee What’s Included

FORM TRACKING

Connect phone and web leads to your marketing

Add Form Tracking to Call Tracking and open up insights into all your lead activity. Try it free to find out which marketing works, online and off.

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity. And with these combined insights, you’ll market and spend smarter.

Form Tracking also alerts you when high-value leads show interest — and help you close them.

Start Free Trial

CallRail was started by a small business owner and now serves 150,000 small businesses just like him.

Start Free Trial

Table of Content:

Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.