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[/device]Project Background
Appliance Store Want to Hire an Experts to Assist and Review Current Google Ads Work their have Done to Date, as well as Evaluate and Advise as to Improve Strategy for the Next 12 Month. They were Interested in a More Conversions and Lower Their Cost per Acquisition (CPA).
Details
Industry: Appliance Retailer
Date: 24 Month
Service Provided: Google Ads
Founded in 1974… the Jetson brothers, John and Scott, built the business with one thought in mind – “customer service”. Jetson TV & Appliance Stores are now the largest independently owned TV and appliance company on the Treasure Coast, with stores in Stuart, Port St. Lucie, St. Lucie West, Fort Pierce and Vero Beach.
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Search Only Campaign
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Call Strategy
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Display Campaign
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Dynamic Campaign
The Results
This new 12-month (2017) strategy resulted in a lower cost-per-click campaign that produced a higher conversion rate and in average $3.20 cost per conversion. In fact, overall, the appliance store saw a 10%+ click-through rate and a with up to 15,500 conversions across all service lines directly attributed to this effort. Specifically, the appliance store receive 4280 request to buy kitchen appliances, there were 23,565 calls to the book appliance repair appointment and speak with sales representative.
- Increase in Conversions – 100%
- Increase in Phone Calls – 100%
- Increase in Clicks – 100%
Client’s location
Florida
Time limit
12 Month
Goal
Google Ads for Floating Spa
