Project Background
Leaders at Hestan Cue wanted to hire a paid advertising agency who is experienced in driving growth for D2C eCommerce brands across multiple ad networks. Additionally, the company wanted execute and optimize campaigns quickly across digital platforms to deliver results and insights to the team on an ongoing basis as well as set up and analyze tests to improve performance; communicate results, recommendations, and insights across ad networks
Details
Industry: Smart Appliances
Date: 12 Month
Service Provided: Pay Per Click
Hestan Cue, a smart cooking system that combines top-of-the-line smart cookware and cooktops, delicious recipes, and step-by-step guided videos. Company build the hardware, write the software, create the recipe, and make sure everything works together seamlessly.
The result? Food your whole family will love, cooked to consistent perfection, time and time again.
%
Google Shopping
%
Branding Strategy
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Retargeting Camaign
%
FAcebook & Instagram Ads
The Results
Increase traffic with conversions on hestancue.com through Facebook Ads catalog and conversion campaigns, we wanted to utilize different ad copies, promotions using a/b strategy for different audience. Google Ads generated most of the sales from Google Shopping campaig , brand campaign and retargeting campaign. High traffic volume were generated through specific product terms in EXACT and PHRASE matches such as “smart cooking cookware”, “smart induction cooktop”, “smart pan” etc. The relevant part of driving traffic to the top of the funnel was display and YouTube video ads. Our PPC improved conversion results and ROI which led to significant jumps in traffic across the website, averaging over 600% and a 290%+ return on ads spend.
- Return on investment – 290%+
- Google Ads – 6 Campaigns
- Facebook Ads – 4 Campaigns
- Facebook Ads – 132 Ad Sets Tested
- Satisfaction Rate – 100%
LOCATION
California
TIME LIMIT
12 Month
GOAL
Sales
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