Pay Per Click in Google Adwords

Case Study
Immune Fertility Clinic

How We Helped

DiscoverMyBusiness, LLC helped the fertility clinic identify key service lines. Then, based on the services of these IVF center and other criteria, our team submitted request to remove account from suspended list, after that we reduced the cost-per-click for each campaign. In addition, we consult fertility clinic on future Google Ads strategy so there can help as many patients as possible.

Project Background

Fertility clinic Want to have an Experts to Assist with Current Google Ads, Account was Suspended due to Google Policy Violation. They were Interested in a More Targeted Response and Higher Conversion Rate in Pay Per Click for IVF Clinic.

Details

Industry: IVF Center
Date: May, 2017
Service Provided: Google Adwords

Reproductive failure (infertility) is a common problem affecting one in 7 couples in affluent societies. Modern assisted reproduction technologies such as induction of ovulation and in vitro fertilization (IVF) can help many couples especially those with male factor infertility such as poor sperm count and sperm motility, and with female hormonal factors or tubal factors such as blocked fallopian tubes.

Request a Free Quote

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Fix Suspended Account

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Google Ads Consulting

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Search Campaign

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Overall Results

The Results

Fix a suspended account, and help IVF clinic get lowest cost-per-click and higher conversion rate. The Google ads strategy resulted a higher phone calls rate and form submission. In fact, overall, the center saw a 5.21% click-through rate and a with 42 conversions across all service lines directly attributed to this effort. Specifically, the IVF clinic received 12 appointments, there were 17 calls to the IFV, 13 calls for fertility treatment.