Pay Per Click for Immune Fertility Clinic

TL;DR:

DiscoverMyBusiness helped Immune Fertility Clinic recover a suspended Google Ads account and rebuild a high-performing PPC strategy focused on IVF lead generation. Through campaign restructuring, CPC optimization, and conversion-focused targeting, the clinic achieved 42 conversions, a 5.21% CTR, and up to 270% increase in conversions, along with improved lead quality and reduced ad costs.

Project Overview

Client Background

Immune Fertility Clinic, a fertility and IVF treatment center based in the United States, was actively running paid advertising campaigns to attract patients seeking reproductive care. However, the clinic faced significant performance limitations due to account restrictions and a lack of structured optimization. To resolve these challenges, Immune Fertility Clinic partnered with DiscoverMyBusiness to restore account functionality and improve overall paid search performance using a more strategic approach through Search Engine Marketing (SEM).

Objective of the PPC Campaign Optimization Project

The primary objective was to reinstate the suspended Google Ads account and develop a compliant, high-performing PPC strategy tailored for IVF-related services. The focus was on improving campaign structure, reducing cost-per-click, and generating qualified patient inquiries through optimized search campaigns. Additionally, the goal was to create a scalable advertising framework that could support long-term patient acquisition.

Challenges with Existing Google Ads Setup

Before partnering with DiscoverMyBusiness, the clinic faced major performance barriers. The Google Ads account had been suspended due to policy violations, causing a complete loss of paid visibility. The existing structure lacked proper segmentation and optimization, leading to inefficient spend and poor campaign performance. To resolve this, our team implemented Suspended Google Ads Reinstatement Services to restore account access and stabilize campaign operations.

Strategic Approach

To resolve these issues, DiscoverMyBusiness implemented a structured, compliance-first PPC strategy focused on account recovery and performance optimization. The process began with identifying and addressing policy-related issues, followed by successfully submitting a reinstatement request to restore the Google Ads account. Once the account was reinstated, the campaigns were completely restructured around key IVF service lines and high-intent search queries.

A targeted keyword strategy was developed to attract qualified traffic, while bidding and campaign settings were optimized to reduce cost-per-click and improve ad efficiency. Strong attention was given to conversion-focused optimization, ensuring that ad traffic translated into phone calls and appointment bookings. In addition, performance tracking and optimization were strengthened through Google Analytics Services, enabling data-driven insights to refine campaign performance and support long-term growth within the healthcare advertising space.

DiscoverMyBusiness Services Used

A complete suite of digital marketing and web development services designed to build, optimize, and scale high-performing online experiences.

Together, these services ensure a seamless blend of design, development, and marketing strategies that drive visibility, engagement, and conversions.

The Execution

To achieve the client’s objectives, our team implemented a structured, compliance-driven, and performance-focused PPC approach designed specifically for the IVF and fertility healthcare sector using Search Engine Marketing (SEM). The execution was centered on restoring account functionality, rebuilding campaign structure, and optimizing conversions for high-intent patient inquiries.

Account Recovery & Compliance

We began by conducting a detailed audit of the suspended Google Ads account to identify policy violations affecting performance. Our team reviewed compliance issues, corrected account-level concerns, and submitted a reinstatement request to Google. This ensured the account met all advertising policies for healthcare services and was successfully restored for active campaign use.

Campaign Restructuring

Once the account was reinstated, we completely restructured the Google Ads campaigns using Google Ads Management Services around key IVF service lines. High-intent search campaigns were created to target users actively searching for fertility treatments. Campaign segmentation was improved to ensure better targeting, clearer messaging, and stronger relevance across all ad groups.

CPC Optimization

To improve efficiency and reduce wasted ad spend, we implemented advanced bidding adjustments and refined keyword targeting. Low-performing keywords were removed or optimized, while high-performing search terms were prioritized. This resulted in a significant reduction in cost-per-click and improved overall budget efficiency across campaigns.

Conversion Optimization

We optimized campaigns using Conversion Rate Optimization (CRO Audit) principles to focus on meaningful patient actions such as phone calls and appointment bookings. Ad copy, targeting, and campaign settings were refined to attract high-intent users, improving conversion quality and increasing qualified patient inquiries.

Strategic Consulting

In addition to campaign execution, we provided long-term Google Ads consulting tailored to the IVF industry. This included guidance on scaling patient acquisition, improving campaign sustainability, and maintaining compliance within healthcare advertising policies. The clinic was equipped with a clear roadmap for continued growth and performance improvement.

The Results

The optimized Google Ads strategy for Immune Fertility Clinic delivered a fully restored, high-performing advertising system that significantly improved visibility, efficiency, and patient acquisition outcomes through Lead Generation Services.

The reinstated account successfully regained full advertising eligibility, allowing campaigns to resume without disruption and restoring consistent paid search visibility for IVF services.

Performance improvements included a 5.21% click-through rate (CTR) across campaigns, reflecting stronger ad relevance and improved targeting of high-intent fertility-related searches.

A total of 42 conversions were generated, including:

• 12 appointment bookings
• 17 phone call inquiries
• 13 fertility treatment inquiries

The campaign restructuring and bidding optimizations also led to a significant increase in conversion efficiency, up to 270%, demonstrating a major improvement in lead generation performance.

In addition, the campaign achieved:

• Noticeably improved lead quality and patient intent
• Lower cost-per-click across all active campaigns
• More efficient use of ad spend across IVF service lines

Overall, the project transformed a suspended and underperforming Google Ads account into a stable, conversion-focused lead generation system for the fertility clinic.

Transform Your Google Ads Performance with a High-Converting PPC Strategy

The Google Ads PPC campaign for Immune Fertility Clinic successfully transformed a suspended and underperforming account into a fully restored, conversion-focused advertising system through a structured Digital Marketing Strategy Development approach. Through strategic account recovery, campaign restructuring, and continuous optimization, DiscoverMyBusiness helped the clinic regain visibility and generate consistent, high-quality patient inquiries across key IVF service lines.

This project demonstrates our ability to manage complex Google Ads challenges in the healthcare industry while ensuring compliance, performance, and scalability. By combining technical expertise with a data-driven PPC strategy, we were able to significantly improve lead quality, reduce wasted ad spend, and increase overall conversion performance.

Key Takeaways:

• Google Ads account recovery and compliance management can restore lost visibility and unlock growth opportunities

• Structured campaign restructuring improves targeting accuracy and increases high-intent patient leads

• Conversion-focused optimization significantly enhances lead quality and campaign performance

• Strategic PPC management helps reduce cost-per-click while increasing overall conversions

If you are looking to recover a suspended Google Ads account, improve campaign performance, or generate more qualified leads for your business, contact DiscoverMyBusiness today to build a high-performance PPC strategy tailored to your industry.