Pay Per Click in Google Ads
Case Study
Float Therapy Spa
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[/device]Project Background
Floating Therapy Studio Want to Hire an Experts to Assist and Review Current Google Ads Work their have Done to Date, as well as Evaluate and Advise as to Improve Strategy for the Next 6 Month. They were Interested in a More Conversions and Lower Their Cost per Acquisition (CPA).
Details
Industry: Float Therapy Spa
Date: 12 Month
Service Provided: Google Ads
The I-Sopod is the largest pod in the world and has room to move around within the tank — it’s the size of a small car. People with claustrophobia consistently report no problems with floating in the I-Sopod. Created by a team of people in London who have been in the floatation industry for 22 years, the design and functionality of the pod is far superior to any other pod on the market.
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Search Only Campaign
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Call Strategy
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Display Campaign
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Dynamic Campaign
The Results
This new 12-month strategy resulted in a lower cost-per-click campaign that produced a higher conversion rate and in average $1.20 cost per conversion. In fact, overall, the spa saw a 15%+ click-through rate and a with 1,545 conversions across all service lines directly attributed to this effort. Specifically, the float therapy spa received 1280 appointments, there were 265 calls to the book appointment.
- Increase in Conversions – 100%
- Increase in Phone Calls – 100%
- Increase in Clicks – 100%
