Project Background
Glaros Consumer Products is a manufacturer and supplier of high-quality commercial and retail refrigerated coolers. Client had few challenges. First, not just to get a traffic volume, but rather focus on qualified traffic who is ready to buy. Second, maximize sales through Google Ads campaigns.
Details
Industry: Major Appliance Brand
Date: 12 Month
Service Provided: Google Ads
Glaros Consumer Products is a wholly owned subsidiary of privately held Screen Graphics of Florida, a multimillion dollar company that has been serving Fortune 500 Companies since 1971.
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Google Shopping
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Branding Strategy
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Retargeting Camaign
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Dynamic Campaign
The Results
This new 12-month (2018) strategy resulted in a lower cost-per-click campaign that produced a higher conversion rate and in average $1.70 cost per click. In fact, overall, the appliance store saw a 4x+ return on ads spend and a with up to 200+ sales across all service lines directly attributed to this effort. Specifically, our team developed from scratch Google Merchant center, Product Feed, Set Up Google Ads campaigns and integrated website with all PPC platforms.
- Return on investment – 350%+
- Click Through Rate – 8%+
- Satisfaction Rate – 100%
LOCATION
California
TIME LIMIT
12 Month
GOAL
Sales
