Pay Per Click in Google Adwords

Case Study
Non-surgical Orthopedic Center

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Project Background

Non-surgical Orthopedic Center Want to have an Experts to Assist and Review Current Google Adwords Work their have Done to Date, as ell as Evaluate and Advise as to Improvements. They were Interested in a More Targeted Response and Higher Conversion Rate.

Details

Industry: Orthopedic
Date: January 1, 2018 – May 31, 2018
Service Provided: Google Adwords

Providing world-class, non-surgical orthopedic medicine is the ground breaking approach to pain management and at the heart of the programs offered at the orthopedic center. Team is a leader in ground-breaking changes to how pain is managed by combining modalities to provide maximum relief so that you can get back to enjoying your life.

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How We Helped

DiscoverMyBusiness LLC helped the pain management clinic identify key service lines including their prolotherapy, facet joint injections, laser treatment and non-surgical orthopedic to narrow focus. Then, based on the services of these center and other criteria, we reduced the cost-per-click for each campaign. In addition, the DiscoverMyBusiness team scaled back the time of day and day of week to preserve the budget and created campaigns with ad groups around action words like “non surgical orthopedic” instead of “ ordhopedic”.

The institute gained many new recurring patients, which translates to increased recurring revenue, all while spending less on their PPC campaign efforts. Many companies can implement a PPC campaign; however, meaningful results happen when a cohesive strategy and digital marketing expertise are applied to paid search.

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Search Only Campaign

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Call Strategy

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Display Campaign

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Dynamic Campaign

The Results

SThis new 5-month strategy resulted in a lower cost-per-click campaign that produced a higher conversion rate. In fact, overall, the center saw a 2.51% click-through rate and a with 131 conversions across all service lines directly attributed to this effort. Specifically, the pain clinic received 35 appointments, there were 40 calls to the prolotherapy, 25 calls for non-surgical treatment (laser treatment), 31 at the orthopedic and spine center.